Marketing Manager

Job Summary

Camden's Marketing Manager operates as a project manager and marketing specialist  The position is responsible for developing, implementing, and managing marketing campaigns across multiple channels, with social media at the forefront. The ideal candidate has a proven track record of growing an online brand presence, engaging with online communities, and driving business results through strategic social media initiatives. This role will work closely with other departments to ensure brand consistency and align all marketing efforts with overall business goals. The position is also responsible for the creation, development, and administration of advertising and marketing materials for all Camden communities, award submissions, and internal projects. Included is the management of Camden’s internal Customer Sentiment tracking, Camden’s reputation management platform, overseeing all survey-related needs, and the ability to create meaningful and useful educational training for all marketing needs. This candidate will lead a team of volunteer bloggers in creating apartment-focused content to drive traffic to Camden’s website.

Essential Functions

• Develop and execute a comprehensive social media and content strategy across relevant platforms (e.g., Facebook, Instagram, TikTok, YouTube) to drive brand awareness, engagement, and sales.
• Maintain and manage established brand identity standards for all forms of design and oversee the production of creative assets, videos, graphics, web content, and copywriting.
• Provide creative oversight and direction to internal teams and external agencies for campaigns and marketing assets.
• Monitor all social channels and engage with followers in a timely and brand-appropriate manner. Foster an active and welcoming online community.
• Track and analyze key performance indicators (KPIs) for all social media and marketing campaigns. Provide regular, data-driven reports and actionable insights to stakeholders.
• Lead a team of 30+ volunteer bloggers to create apartment-focused content to drive traffic to Camden’s website, raise brand awareness, and provide relevant content for social media.
• Administer the daily support required for surveys, reputation management, and internal sites to include the Camden’s Customer Sentiment Dashboard, Reputation platform, and the Marketing Department SharePoint
• Work with internal teams, including operations, revenue, retail, and ancillary services, to design, create, and deliver cohesive marketing assets and ensure consistent brand messaging.
• Oversee and manage Camden’s Brand Site for all printed and promotional materials.
• Manage day-to-day operational and tactical aspects of relationships with key vendors.
• Manage the Marketing Production Coordinator, who is accountable for graphic design and special projects. 
• Manage the Marketing Coordinator responsible for all billing, invoices, and special projects. 
• Prepared to step out of assigned role from time to time, for special projects.
• Stay current with social media trends, algorithm changes, reputation management, graphic design, and emerging technologies. Conduct market research to identify customer and market opportunities.
• Attends professional development programs as required by the VP of Marketing.
• Participate in departmental conference calls, meetings, and functions as required by the VP of Marketing.
• Represent the company in a professional manner both internally and externally.

Requirements 

• Bachelor’s Degree in Marketing, Advertising, or Communications
• Must submit a portfolio to include experience in social media, design, and copywriting.
• Marketing or Advertising related position for a minimum of five years overseeing advertising and production.  
• Exceptional writing and oral communication skills (writing samples are required).Your writing will compel our customers to choose Camden.
• Must have a strong creative vision and an eye for design, with experience in content creation and providing creative direction.
• Excellent project management skills, organizational skills, and great attention to detail.
• Exceptional negotiation talents specific to the social media, advertising, and printing industry.
• Print production, pre-press, large format output, digital printing, and photography experience
• Works well under pressure in a fast-paced, deadline-driven environment.
• Proficiency with computers, MS Office (including databases), and with the following graphic design software programs: Photoshop & Illustrator, Preferred
• Experience supervising one or more employees.