Description
The Marketing Coordinator works as a member of ILTA’s Service Delivery team and reports to the Marketing Manager. This role’s primary responsibility will be to develop and execute marketing strategies, content campaigns, and events to promote segments, which could include ILTA membership, partnerships, and educational programs.  

This role works closely with all departments to write and deliver informative promotional materials and campaigns supporting membership benefits and programs, business partner benefits and updates, and educational offerings such as webinars, publication articles, surveys, podcasts, blogs, conferences/events, and other offerings.  

Responsibilities  

• Create, manage, and publish multi-channel marketing campaigns that lead to membership and partner engagement, retention, and acquisition.  
• Includes emails, social media (Twitter, LinkedIn, Facebook, Instagram,   
  and YouTube)  
• Involves writing content, creating graphics, and drafting emails in Predictive Response/Salesforce  
• Working with volunteers, members, and business partners for testimonials, videos, blogs, etc.  
• Updating webpage in Higher Logic platform or coordinating with Creative Director to build page template  
• Ensures best practices for timing, segments, and templates for emails going to all members and ILTAns based on organizational wide plan  
• Manage branding, tone of voice, and graphics in emails to ensure consistency  
• Create or assist with creating or editing emails for association announcements, publications, membership, digital event invites, conferences, and business partner communications.  
• Create marketing plan/strategy for assigned event promotions and conferences
  • Create calendar for email, social media, video, and egroup posts
  • Coordinate branding and email templates with Creative Lead
  • Create hashtag and other promotional assets for each event
    • Graphics and copy for social media and email (I.e. feed posts, header images, email signatures)  
      • The overall event, sessions, speakers, attendees, sponsors, planning committee, board members, staff
    • Convince Your Boss flyers
    • Assist with Sponsorship benefit flyers, when needed
  • Coordinate with Education Team or speakers for promotional assets  
  • Create or assist with creating rolling PowerPoints for membership (ILTA Hubs), break times, and other needs.  
  • Create shot list for photos and videography  
  • Plan and/or create the wrap-up website with recaps, photos, testimonials, recordings, and more.  
  • Monitor social media activity and respond accordingly  
  • Work with Director of Press and Publications for video coverage, press meetings, and releases
• Contribute to the monthly newsletter. 
  • Includes drafting the content, working across departments and volunteer groups to gather information, editing pieces, creating the email, and sending the email 
• Work with CXO and Marketing Manager on voice for all social media channels (I.e., Twitter, LinkedIn, Facebook, Instagram, and YouTube). 
  • Plan, write, and create all copy and graphics for social media channels to ensure best practices in tone, scheduling, and branding.  
  • Coordinate with other departments to ensure adequate promotions of programming and announcements
  • Community engagement and monitoring  
• Collaborate with tech team and creative lead to optimize and build website pages for promotional and storytelling opportunities  
• Collaborate with Education team to suggest proper formats of content and social media platforms
• Collaborate with Director of Publications and Press for seasonal and annual content and announcements  
• Edit videos and podcasts  

Requirements

• Bachelor’s degree preferred, preferably in English, marketing, or a related field
• Experience with associations and member constituents preferred
• A self-starter with a good-natured mindset, strong bend towards teamwork, and a desire to meet deadlines and exceed goals
• Experience producing promotional content for the web and print, as well as other digital outlets (blogs, social, podcasts, etc.)
• Great communicator and cross-team collaborator
• Detail-oriented mindset
• Strong attention to detail and project management skills. This role requires balancing several initiatives simultaneously
• Excellent writing and creative skills
• Embody a collaborative spirit, welcome the challenge of working productively with a mix of personality types across all cross-functional teams
• Background in law firms or corporate law departments a plus
• Knowledge or prior experience of member associations a plus
• Ability to coordinate between multiple teams across the organization
• Prefer experience with: Google Analytics, email marketing tools, Hootsuite, Twitter, Excel, and Salesforce.com (or related tools) 

About International Legal Technology Association

The International Legal Technology Association serves the professional needs of more than 24,000 U.S. and international legal technology professionals and their organizations. Our core values—respect, commitment to members, sharing of information and promoting lifelong learning—drive all we do to support the peer-driven organization that is ILTA. ILTA staff demonstrates excellence throughout 5 main areas of our organization: Membership, Events, Business Partnerships, Marketing and Communications, Technology/IT/Operations. Our focus is to achieve results for our membership and the legal technology profession at large. Much of the value we provide as an association occurs through the coordinated efforts with our global volunteer membership teams. ILTA offers a comprehensive benefits package that includes medical (PPO, HSA, and HMO plan options), dental, vision, life insurance, team member assistant programs, long term disability options, and flexible spending accounts. In addition, there are employee-paid supplemental options including pet insurance, legal aid and other discounted benefits. We offer paid vacation, sick time and holidays. ILTA is an equal opportunity employer of p...rotected veterans and individuals with disabilities. All qualified applicants will receive consideration for employment in open positions without regard to race, ethnicity, gender, color, religion, sex, age, marital status, ancestry, citizenship, physical or mental disability, medical condition, veteran status, sexual orientation or any other protected characteristic. All personnel actions, such as compensation and benefits will be administered in accordance with the principles of equal employment opportunity. ILTA encourages the referral of qualified individuals with disabilities, veterans, women and minorities. ILTA Core Values: These are the beliefs and behaviors that inform everything we do as an organization: Respect our colleagues; Commit to the highest standards of professionalism; Provide unbiased and accurate information; Maintain the highest ethical standards; Nurture skills and talents to promote lifelong learning; Develop and enhance strategic relationships; Provide opportunities to celebrate volunteers and maximize their value to foster a trusted resource community; and Foster diversity, equity and inclusion throughout the ILTA community.

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