POSITION SUMMARY: The Marketing Data Analyst gathers, analyzes, and interprets data to inform marketing strategies and tactics. Collaborates with the Marketing team to identify key performance indicators and develop reports to measure the effectiveness of marketing campaigns and initiatives.
Gathers, cleans, and organizes data from a variety of sources, including web analytics, email marketing tool, and the CRM system.
Analyzes data to identify trends, patterns, and insights that inform marketing strategies and outreach tactics.
Develops and maintains dashboards and reports to measure the performance of marketing campaigns and initiatives.
Collaborates with the marketing team to identify key performance indicators and develops data-driven tactics to optimize marketing efforts on traditional and digital channels.
Performs data segmentation and pulls lists for targeted email and digital campaigns that align with sales and marketing needs.
Provides recommendations for acquisition and retention marketing campaigns and initiatives based on data analysis.
Obtains and analyzes data from third parties to understand and act upon market data profiles and behaviors as related to the financial services and banking industry.
Stays up to date with industry trends and emerging technologies to identify opportunities for data-driven marketing.
NOTE: This position description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
REQUIRED QUALIFICATIONS: Outstanding analytical, problem solving, communication and presentation skills. Experience in data analysis or a related field. Experience in data visualization tools (e.g., Looker Studio, Google Analytics, etc.), marketing automation tools, CRM systems and data in ad platforms (e.g., Google, Facebook, DSPs). Ability to manage workflow in a deadline driven environment.
WORK ENVIRONMENT AND PHYSICAL DEMANDS: Work is often performed in an office environment with frequent interruptions. Ability to stay in a stationary position, operate a computer, exchange information, move inside and outside the workplace for business purposes.
MINIMUM EDUCATION: Bachelor’s degree preferably in Marketing, Media, Communications, or equivalent years of experience.
Webster Five is an equal opportunity employer. We are committed to fostering and championing a culture of inclusion, equity, and diversity. Accommodations are available for applicants with disabilities.
MINIMUM PRIOR EXPERIENCE: 3 years in marketing, marketing research/analytics or related experience with strong background in data analysis.
Webster Five is a progressive community bank; a team of diverse, fun, and passionate people; and an organization committed to providing a seamless, modern, friendly, and convenient omni-channel experience to customers across Massachusetts.