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Posted: 03-Oct-22
Location: Alexandria, VA
Type: Full Time
Required Education: 4 Year Degree
Preferred Education:
Title: Manager, Communications and Marketing - Foundation for Physical Therapy Research
Department: Foundation for Physical Therapy Research
FLSA Status: Full-time, Exempt
Location: Alexandria, VA
About the Foundation
The Foundation for Physical Therapy Research is the only national nonprofit solely dedicated to funding physical therapy research and promising researchers through grants, scholarships, and fellowships. Through these investments, researchers go on to yield exceptional research that helps us learn more about the efficacy of physical therapy practices, pioneer breakthrough treatments, and build the evidence-base to define the value of physical therapy among payers, other health care professions, and patients.
FPTR is an affiliate of the American Physical Therapy Association. FPTR staff are employed by APTA and receive the same employee benefits and adhere to APTA policies and procedures.
Position Summary
The Foundation for Physical Therapy Research (FPTR) seeks a dynamic Manager, Communications and Marketing to join our team. The Manager is responsible for developing communication and engagement strategies that inspire various audiences to support the organization and its mission. The Manager will produce and oversee a range of internal and external marketing and communications that covey FPTR’s impact. The ideal candidate will be an exceptional writer and communicator with demonstrated ability to juggle multiple responsibilities with many deliverables. The Manager will collaborate with a community of physical therapist researchers and simplify complex science for public and internal audiences. This position will be responsible for developing and analyzing the success of traditional and digital communications, including engagement rate, social reach and other statistics. Mentors and supervises the Specialist, Digital Communications. Reports to and works collaboratively with the Director, Development and Engagement to implement communications plans and strategies for the organization.
Essential Functions
- Leads communications team in achieving communication strategies and priorities of the organization, meeting deadlines and deliverables.
- Responsible for developing and implementing the overall communications plan of the organization, to be updated regularly.
- Creates projects logs with deadlines; ensure teams meets production scheduling and timelines to have maximum impact.
- Develops and manages the communications calendar, pitches ideas, leads content development for in-person and virtual events.
- Motivates others by being present and engaged; Demonstrates and inspires a collaborative team spirit.
- Leads collaboration efforts with external teams including association staff and component executives to proactively identify, highlight, and provide communications and messaging for their channels that advance shared goals.
- Proactively identifies external opportunities to provide communication coverage at meetings, workshops, and events.
- Manages the yearly development of annual impact reports and key brand materials.
- Leads storytelling content and coordinates priorities, style, and initiatives. Edits and provides feedback and guidance on drafts produced by staff.
- Oversees high-quality digital and multimedia content developed by staff and/or contractors to achieve an elevated donor/stakeholder experience.
- Advises and oversees website content development and ensures updates are made on a timely basis.
- Develops key messages for various audience segments and provides coaching to staff as needed on voice, style tone, and key messages; Draft talking points, speeches and corresponding slides for the president, CEO and trustees.
- Works closely with fundraising team to utilize data to develop effective communications campaigns that support fundraising efforts.
- Develops annual communications and marketing budget
Staff Expectations
- Upholds and fosters team values
- Complies with all APTA policies and procedures
- Performs other duties as assigned to foster achievement of association priorities
Qualifications
- Bachelor’s Degree in communications, journalism, marketing, public relations, or a related field.
- 6+ years relevant experience, Experience in healthcare a plus.
- Superior project management experience.
- Demonstrated use of management principles of delegation, supervision, organization, and execution to maximize the value of projects and initiatives.
- Must be able to work independently and collaboratively to drive forward multiple projects.
- Experience in fundraising or nonprofit communications is strongly preferred.
- Requires strong leadership, problem solving, critical thinking, active listening
- Experience with digital, publication, and video content creation and editing tools such as Adobe InDesign, Canva, and Piktochart. Familiarity with webinar platforms
- Experience in MailChimp, Constant Contact, Raisers Edge NXT, or a similar email platforms.
- Experience managing and monitoring social media platforms and content management systems (i.e., Hootsuite and Wordpress).
- Experience using social media to further organizational awareness and fundraising objectives.
- Must be proficient in MS Office and web-based applications.
Travel Requirements
Up to 10% - local and national
How To Apply
Please send resume and cover letter, including salary requirements, when submitting your application.
Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.
The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.uscis.gov.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.
About APTA
Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?
Then you want to work for APTA!
APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.
Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.
