Position Summary:

The Director, Marketing, Design & Communications, is responsible for the development and execution of all marketing and communication plans that drive strategic growth and enhance FPSA's brand as a leader in the food industry. This position reports to the Vice President of Operations. The Director, Marketing, Design & Communications coordinates with other FPSA functions and works with their input to develop programmatic marketing and messaging and ensure message and tone are consistent with the FPSA brand.

This is a hands-on position that may have direct report(s) in the future and typically manages a summer intern. The ideal candidate is a strategic, self-directed professional who excels at building and executing marketing plans for new and evolving initiatives, independently managing a diverse workload, meeting deadlines consistently, communicating proactively, and taking feedback constructively.

Essential Job Functions:

Marketing & Communications

• Develop and lead robust, fresh marketing and communication strategies for new and existing FPSA products, services, events, and initiatives — adapting quickly as the organization grows.
• Assist in the creation, promotion, and dissemination of targeted membership messaging and promotional content; support member recruitment, renewal, and engagement campaigns.
• In coordination with other teams, plan, design and execute marketing campaigns that drive event attendance and increase event revenue.
• Create weekly and annual marketing calendars that drive engagement and promote the organization across all FPSA communication channels.
• Write, design and edit multi-channel marketing content, including emails, social posts, paid advertising, videos and web copy.

 Design & Editing

• As needed, design and/or update a full range of print and digital collateral, one-pagers, custom graphics, web banners, branding kits, event and membership marketing materials.
• Format designs for brand compliance, accessibility, and usability with a consist look and feel.
• Collaborate with team members to understand project requirements and deliver designs that meet organizational goals.
• Create visual concepts, using software, to communicate ideas that inspire, inform, and captivate members
• Present designs to stakeholders and incorporate feedback into final product.
• Staying current with industry trends, tools, and software to innovate and enhance design practices.
• Integrate video elements to augment, enhance, or in some cases, replace written/print communications.
• Produce and edit video content for FPSA’s social channels and the resource library.

Website Management

• Maintain, manage, and edit the FPSA and FIT website regularly to ensure timely and accurate information to members and prospects.
• Create web pages for the customer with a focus on engagement, clarity, and organization.
• Leverage internal and external website analytic tools to track and map out engagement, click rates, and trending data.

Campaign Tracking & Performance

• Track, analyze, and adjust campaign performance using analytics and reporting tools; conduct ongoing research to inform targeting, messaging, and product development strategies.
• Present data-driven insights to enhance strategic effectiveness, improve ROI, and identify cross-promotion opportunities and ad placements; support efforts to grow the number of individuals in the database year over year.

 Budget & Reporting

• Create and manage budgets for functions under this position’s scope of responsibility, including forecasting and performance tracking; assist in database management and hygiene.
• Ensure performance data is updated weekly for the all-staff meeting.
• Execute processes and reviews as required for FPSA billing and accounting functions.

Other Duties

• Oversee and lead new programs or projects as required in this area of operations.
• Manage Marketing & Communications summer intern.
• Act as the main point of contact for HubSpot & Constant Contact.

Required Skills & Qualifications:

Technical Skills

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and Canva
• Experience with email marketing platforms (Constant Contact)
• Proficiency with social media platforms (LinkedIn, Facebook, Instagram, X/Twitter, Snapchat) and social media management/scheduling tools
• Website management and content management systems experience (HubSpot)
• Video editing capabilities
• Microsoft Office Suite (Word, Excel, PowerPoint)

Professional Competencies

• Project Management & Organization: Ability to independently manage multiple projects simultaneously, prioritize effectively, and meet deadlines consistently without close supervision
• Deadline Adherence: Demonstrated track record of meeting deadlines and proactively communicating when adjustments are needed well in advance
• Proactive Communication: Strong written and verbal communication skills with ability to keep stakeholders informed of project status, challenges, and needs without prompting
• Accountability & Ownership: Takes full ownership of responsibilities, acknowledges mistakes, and implements solutions independently
• Receptiveness to Feedback: Ability to accept constructive criticism professionally and implement feedback effectively
• Self-Direction: Functions effectively as a one-person department with minimal supervision while maintaining collaborative relationships
• Attention to Detail: Maintains high standards for accuracy and quality across all deliverables
• Adaptability: Flexible and responsive to changing priorities and organizational needs
• Strategic Thinking: Ability to align marketing initiatives with organizational goals and member needs

Experience & Education

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field
• 7 -10 years of experience in marketing, communications, and design
• Experience in association, nonprofit, or membership-based organization preferred
• Proven track record of managing multiple projects independently and meeting deadlines

About Food Production Solutions Association

The Food Production Solutions Association (FPSA) is a dynamic community of food producers, manufacturers, suppliers, and service providers. We are the only association that brings together the entire food industry across all segments and verticals. We work to create a collaborative environment that connects industry leaders, experts, and innovators through meaningful networking, education, industry engagement, and philanthropy.

Connections working at Food Production Solutions Association