The Coordinator of Creative Media, Marketing, and Fan Engagement will serve as a key member of the Luther College Athletics Department, working collaboratively with the Director of Athletics, athletics administration, head coaches of all 24 varsity sports, and campus partners to elevate the student-athlete experience through intentional storytelling, marketing, and fan engagement. This position will intentionally leverage fan engagement and creative storytelling as tools to support recruiting, retention, community partnerships, and the overall student-athlete experience.

A core component of this role is enhancing fan engagement at athletics events in ways that support recruiting, community connection, and student-athlete pride. In a Division III environment where athletics is deeply integrated into the campus and local community, game-day atmosphere and storytelling play a critical role in shaping prospective student-athletes’ impressions, strengthening alumni and donor relationships, and fostering a sense of belonging for current students. The Coordinator will help create engaging, welcoming, and authentic event experiences that reflect Luther’s values and elevate the visibility of our programs.

This position is designed as a developmental role aligned with the NCAA Division III Pathway to Excellence Grant, providing hands-on experience in creative media, strategic communication, and cross-campus collaboration. The Coordinator will help tell the Luther Athletics story in a way that reflects Division III values and highlights student-athletes as whole people—scholars, musicians, leaders, and competitors—while strengthening community connection and institutional pride.

Bachelor’s degree required;

Previous experience with intercollegiate athletics preferred;

Ability to cultivate and develop inclusive and equitable relationships with students, faculty, staff, alumni, parents, and friends of the college;

Strong organizational, communication, and time management skills.

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