The Office of Institutional Advancement seeks an individual to join a small dynamic office, reporting to the Director of Institutional Advancement.  The Marketing and Communications Coordinator will work closely with the Director of Institutional Advancement to ensure that all communications and marketing efforts effectively articulate Lab’s mission, vision and strategic objectives to our many constituencies. 

This team player should appreciate The Lab School of Washington’s mission, enjoy multi-tasking, have a sense of humor, and be a productive, high energy self-starter who can successfully balance a big picture strategic vision with the effective management of daily production tasks.

The Lab School of Washington is a national leader among independent schools serving students with learning differences.  We are a 1^st through 12^th grade college preparatory school that provides a unique arts centered academic program that encourages scholarship and creativity for students with language based learning differences and ADHD.

The Marketing and Communications Coordinator will work closely with the Director of Institutional Advancement, the advancement team and other faculty and staff across our two campuses to develop consistent written and visual messaging reflecting Lab’s unique and successful approach to supporting students who have struggled to learn in a traditional school setting. 

• Support the implementation of our strategic communications plan
• Develop and implement a robust social media strategy
• Continually review and update our web visual and written content
• Develop best practices to drive traffic to our recently redesigned website, with particular focus on admissions
• Support the development of marketing plans for general school admissions, as well as Global Division and The Reservoir Group
• Collaborate with divisions and departments to promote the work being done in the classrooms
• Research and develop content for one print and two digital publications annually, covering school activities, features, alumni news and financial reports
• Collaborate with divisions and departments to promote the work being done in the classrooms
• Act as campus photographer and short form videographer
• Manage vendor relations with outside photographers, videographers, printers and graphic designers
• Assist in writing for constituent communications, fundraising and media

The ideal candidate will have:

• A Bachelor’s degree, preferably in Marketing or Communications
• At least 1 year of relevant experience, preferably in a school environment
• Strong communication skills and a sophisticated understanding of what should be communicated to different audiences, including current parents, prospective families, the general public and media outlets
• Excellent writing, editing and proofreading skills
• Proficiency in Microsoft Suite and basic website content management. Experience with Adobe Suites, photography and/or video editing a plus
• Ability to develop/coordinate the production of multimedia content to help tell the Lab story
• Knowledge and ability in social media strategies
• Initiative and ability to work independently as well as collaboratively
• Appreciation of The Lab School’s mission
• Willingness to support the Advancement Office with participation in some weekend, early morning and evening events 
• Creativity and flexibility

The Lab School of Washington is an inclusive and welcoming school that celebrates diversity, including race, color, religion, national and ethnic origin, gender identity, gender expression, sexual orientation, disability, age or any other status protected by applicable law. We welcome candidates representing the diversity of today’s global world.

To apply, please send a resume, cover letter and a completed employment application to marty.cathcart@labschool.org