Product Manager, Marketing IT

Job Description

Company Summary

Tired of looking at the same jobs in the high-tech industry?  Have you ever considered working in the wine, beer & spirits industry – well now is your chance!  Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Canada, Mexico, New Zealand, and Italy.

Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Funky Buddha, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world’s leader in premium wine, selling great brands that people love, including Robert Mondavi, Kim Crawford, Meiomi and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila, and High West Whiskey.  We express our company vision: to build brands worth reaching for, and to learn more, visit https://companyprofile.cbrands.com/.

Constellation Brands has a flexible work environment that includes the ability to work remotely a few days a week!

Position Summary

We are looking for a Marketing Technology Product Manager, who can join the Product Engineering, Marketing and eCommerce team that will lead the definition and development of the products. Product Manager is responsible for the product planning and execution throughout the Product Lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, strategy and working closely with engineering, marketing, privacy and security teams to ensure Objectives and Key Results (OKRs) are met. The Product Manager’s job also includes ensuring that the product supports the overall strategy and goals for the Marketing initiatives across our portfolio of wine, spirits and beer products.

Responsibilities

• Define the product strategy and roadmap working with key stakeholders.
• Work closely with the Product Owners to ensure full understanding of the new features/epics allowing them to develop user stories that will deliver what is needed
• Support the Product Owners in prioritizing the product backlog for development
• Oversee all brand website technology decisions in-partnership with IT-Marketing in-support of work across Direct to Consumer (DTC), 3-Tier eCommerce (3TE) for Total Beverage Alcohol (TBA), Brand, and Digital Marketing (TBA), ensure consistent technology structure across all CBI owned properties
• Work closely with relevant business functions (DTC, 3TE, Digital Marketing, etc.) to develop/test/support new ideas and propositions for product development and enhancements such as Point of Sale (POS) for CBI owned wineries & breweries, social media campaigns, etc.
• Manage all tag and analytics deployment processes across Brand.com sites and the implementation of website compliance privacy/regulatory data collection policies alongside DTC, Procurement, Legal, and IT
• Work to build a Customer Relationship Management (CRM)/Customer Data Platform (CDP) strategy across web properties in partnership with DTC, 3TE, MarTech, and Digital Marketing, and brand leadership teams to continue to support the evangelization and collection of our CBI first-party data
• Contribute to and enforce the production of a MarTech Services Website Playbook – collaborate with the Digital Transformation team each quarter to update playbook based on latest learnings, roadshow and educate key teams across CBI on the latest requirements, needs, and updates for website development

• Work collaboratively with other Product Managers to refine and prioritize the overall product roadmap and identify dependencies
• Keep up to-date on the evolving market trends related to MarTech ecosystem and find ways to bring in innovation to the products that are being developed in this space.

Qualifications

• 5+ years’ experience as a Product Manager developing products in the Digital Marketing Technology space preferably in the CPG industry.
• Bachelor's degree in Computer Science or Business Administration or related technical field or equivalent experience
• Demonstrated success defining and launching excellent products in the Digital Marketing ecosystem.
• Working knowledge of Ad Tech, Tag Management, Pixels, Identity Management, web development or scripting language.
• Understanding and working knowledge of privacy laws and governance tools used in the privacy space.
• Must have strong problem-solving skills and applying analytical rigor as part of their product thinking.
• Proven ability to influence cross-functional teams without formal authority
• Able to work creatively under pressures of time and scope 
• Able to make and take ownership for decisions at a fast pace
• Translation of market requirements into technical specifications and the application of technical capabilities to address business problems
• Excellent teamwork, written and verbal communication skills

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Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).