Senior Manager, Marketing and Communications, Consumer Banking
DBS Bank Limited
Details
Posted:
June 10, 2021
Location:
Salary:
Open
Type:
Full Time
Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you. Responsibilities
Develop integrated marketing campaigns and events for different segments ranging from Treasures Private Client to Private Bank
Execute campaigns and promotions effectively in alignment with the affluent segment and digital marketing strategies
Support the marketing plans and strategy of Greater Bay Area, and develop effective marketing communications targeted at overseas Mainland Chinese and frequent travelers from HK to GBA area with wealth management needs
Drive public website + WeChat account engagement with regular content & communications
Partner with vendors (such as creative & media agencies, design houses and printers) and deliver quality& timely marketing campaigns and promotions, including above-the-line, below-the-line, POS materials and social media
Manage customer acquisition and engagement events thru paid media, both offline & online (including social media)
Plan and organize both internal & external events with attention to details and financial & time constraints (events including Townhall, client luncheon, appreciation dinner etc)
Manage and control distribution and replenishment of marketing materials smoothly
Maintain a good tracking system for post-program evaluation; work with the business and regional marketing team to measure ROI from key campaigns and promotions is being measured and develop strategies to increase marketing ROI
Analyze data, by having routine analysis of key competitors' marketing activities, develop strategies & recommended solutions to the business in terms of brand building and acquisition
Handle advertising and promotion payment timely & accurately
Requirements
Planning and execution with a good understanding of digital marketing and analytics
Manage social media accounts w/vendors for brand building / acquisition and engagement
Creative minded, detail-oriented and good project management & presentation skills
Attention to details and a team player
Excellent command in written and spoken English and Chinese
Apply Now We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. We regret only shortlisted candidates will be notified.
