As S&P Global Ratings' Marketing Manager, you will be responsible for developing and delivering marketing strategies, tactical goals and metrics to support our business' growth strategy and strategic Marketing objectives. You will partner closely with sales, relationship management, product, market outreach, and analytical members to understand business objectives, create and deliver marketing plans that leverage the full suite of marketing channels.
The Location: Hong Kong
Grade Level: G10 (For Internal Reference Only)
The ideal candidate will have 6-8 years of experience in B2B marketing or a related field, and experience in financial services/capital markets is preferred. The candidate must demonstrate his/her ability to conduct and analyze marketing analytics; craft clear, compelling messaging for complex products aimed at a sophisticated client base; and create/deliver cross-channel campaigns and engagement tactics that drive customer acquisition and retention. Must be comfortable setting KPIs and reporting regularly on marketing metrics.
Job Description:
Act as a strategic partner to sales, relationship management, product, market outreach, analytical team members to develop annual marketing plans and produce marketing collateral and campaign assets aligned to the business' growth strategy.
Maintain a consistent understanding of S&P Global Ratings' product suites and the competitive landscape to create persona-based marketing campaigns that aligns with business objectives, to engage with and influence capital market participants: investors, corporate issuers, intermediaries and more.
Work with Database and Metrics lead to create, maintain, and conduct analytics reporting across platforms and extract key insights for future campaign development and go-to-market strategies.
Analyze customer insights, capital market trends and analysis, and marketing best practices to build successful strategies, increase conversions, and generate qualified leads.
Plan and deliver the execution of marketing programs from start to finish, leveraging internal support and driving collaboration. Leverage thought leadership content to generate awareness and demand for S&P Global Ratings products.
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
Communicate ideas, marketing programs, strategies, and final deliverables to internal stakeholders.
Seek new ways and marketing tactics to improve key marketing metrics such as campaign response rates, quality of leads, thought leadership awareness, new product/service launch and adoption, and brand awareness building.
Keep on the cutting edge of an evolving capital markets environment.
Support other marketing campaigns/activities as needed.
Qualifications
Bachelor's degree or equivalent practical experience.
6-8 years in a marketing or communications role or similar experience with B2B financial services or capital markets experience.
Excellent leadership and communication skills, with the ability to build collaborative partnerships with cross-functional teams.
Familiarity with marketing automation and CRM tools.
Demonstrated ability to utilize market research and data to drive actionable insights to inform marketing strategy and improve the customer experience.
Experience with digital and offline media. Experience developing initiatives that move the needle on key perception metrics.
Strong ability to manage ambiguity, and work on multiple projects simultaneously in a fast-paced dynamic environment.
Strong problem-solving ability, including metrics-driven thinking.
Excellent organizational, time management and project management skills.
About S&P Global Ratings S&P Global Ratings is the world's leading provider of independent credit ratings. Our ratings are essential to driving growth, providing transparency and helping educate market participants so they can make decisions with confidence. We have more than 1 million credit ratings outstanding on government, corporate, financial sector and structured finance entities and securities. We offer an independent view of the market built on a unique combination of broad perspective and local insight. We provide our opinions and research about relative credit risk; market participants gain independent information to help support the growth of transparent, liquid debt markets worldwide.
S&P Global Ratings is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.com/ratings
S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or other legally protected categories, subject to applicable law.
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20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 261376 Posted On: 2021-06-08 Location: Hong Kong, Hong Kong
