Manager, Marketing

Who We Want

* Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

* Business-oriented evaluators. People who effectively interpret information to demonstrate the effects of business initiatives, regulation and industry trends for sales, management and leadership teams.

* Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations

What You Will Do

• Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio
• Compares, contrasts, and anticipates the different types of competition that will be faced in the future
• Coaches team on articulating the value proposition to the specific audience
• Trains others on the various reasons (variables) of why customers buy the product or service
• Initiates and drives new products and services based on changing customer needs
• Responds proactively to market dynamics and shifts so as to maintain competitive advantage
• Guides others to deconstruct and extract the strategy from a well-written marketing plan
• Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve
• Understands P&L
• Challenges teams to employ segmentation methods to improve commercial efficiency
• Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage
• Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level)
• Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution
• Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition
• Anticipates impact of company and market changes on core competence; coaches others to develop future skills and strategic assets needed to compete
• Coaches teams on the application of core competence to ensure strategy-through-execution alignment
• Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy
• Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims
• Fosters KOL relationships and identifies new KOLs
• Mentors others on how to connect product or portfolio / business goals brand vision and strategy
• Guides teams in linking the marketing budget to customer acquisition and retention objectives
• Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio
• Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications
• Teaches others how to use advanced technologies and tools to understand and maximize sales channels
• Advises on key elements of planning and executing a multi-channel sales strategy
• Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions
• Coaches junior colleagues in choosing proper delivery methods for complicated training situations
• Coach the team on the meaning and importance of PLCM (Product Life Cycle Management), sales forecasting methods and tools
• Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing
• Identifies opportunities to modify pricing strategy based on market conditions and PLCM
• Articulates desired communications outcomes consistent with marketing strategy to MarComm team
• Makes sure the team understands the different channel strategies and associated business implications
• Consults on the benefits, risks and considerations for multiple marketing channels
• Supervises others in their use of data collection, analysis, and reporting tools
• Has a deep understanding of trends in customer satisfaction inputs and can effectively adjust marketing strategy to align with customer engagement
• Establishes metrics to determine if marketing objectives have been effective in driving customer engagement
• Teaches others the analytical concepts and techniques used and their application to business decision

What You Need

• Bachelor's degree in related discipline required
• MBA preferred
• Minimum 8 years of work experience required
• Minimum 6 years of experience in product/brand marketing, sales, or R&D within medical, pharmaceutical, or other relevant industry preferred
• Minimum 2 years of people management experience preferred

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