Product Manager - Upstream Marketing

Who we want

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do

• Research features and benefits and how they translate to value for a specific product
• Utilize processes and resources to gather competitive/market intelligence
• Understand the needs of customers and patients and create a compelling value proposition
• Understand customer need and builds value proposition
• Effectively use and interpret qualitative and quantitative research.
• Utilize market research and third-party data to identify key industry trends
• Collaborate cross-departmentally to participate in the new product development (NPDP) process
• Understand new product development process and its effect on the business
• Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence 
• Understand the costs of acquiring new customers vs. retaining current customers.
• Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
• Assist in the development of sales tools and channel communication
• Research key factors, measurements and variables used in forecasting
• Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
• Create and communicate a value proposition
• Develop pricing consistent with the Marketing Strategy and brand positioning
• Assist in the development of new marketing channels and tools
• Document performance criteria used for evaluating business trends and activities

What you need

• Bachelor's degree in marketing, business or related discipline required
• MBA preferred
• 4+ years of work experience required
• 2+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

What We Offer

• A winning team driven to achieve our mission and deliver remarkable results
• Quality products that improve the lives of customers and patients
• Ability to discover your strengths, follow your passion and own your own career

Learn more about Stryker: 
https://www.stryker.com/