Marketing Manager is a fast-paced and multi-task position that requires a unique and highly creative and energetic individual who is enthusiastic, and able to effectively promote products and the OptoSigma brand through a variety of digital platforms. OptoSigma is a successful and exciting company in the Photonics industry. Our customers range from technology leaders listed on the NASDAQ, to globally recognized researchers that are experts in their respective fields.
Objectives for this role:
Help plan and develop company’s marketing strategies and campaigns to increase brand recognition as well as help drive sales through lead generation. Execute daily operations and implement the tactics and methods to achieve the goals. Create, maintain, and conduct analytics reporting across multiple platforms.
Responsibilities:
Creating promotional information and materials to drive
Coordinating multiple channels of marketing strategies: Lead the execution of strategies and programs from start to finish, leveraging internal support and driving
Digital advertising: Utilize various online platforms, including industry and social media options. Create and execute Create or manage resources for assets and content design. Track and report statistics
Manage Google Ads campaign: Monitor results and ongoing optimization of the
Coordinate and execute content marketing
New product launch: Coordinate with the Product Manager and Sales Manager for press releases and promotions
Trade Shows & Events: Manage all aspects of in-person and virtual trade shows &
Email marketing: Design emails for show & webinar invites, promotion, and other
Webinar management and promotion-Monthly: Work with Business Development Coordinate and execute.
CRM Database: Utilize for marketing
Direct long-term marketing strategies with Business Development, Product Management, and Sales Team
Skills and Qualifications:
Bachelor’s degree in marketing, business, or communications
Creative, enthusiastic, positive minded
Interested in or experience in graphic design
Excellent written and verbal communication skills
Proficiency with social media (LinkedIn, Facebook, Instagram, Twitter, )
Technical/business writing experience is a plus
Familiarity or experience with Google AdWords
Strong project management, multitasking, and decision-making skills
About OptoSigma Corporation
A leader in optics, opto-mechanics, positioning components and thin-film coating, OptoSigma is committed to providing unrivaled engineering support for our customers. Our global manufacturing prowess enables us to offer the best selection from stock while accommodating custom orders of all types and quantities. Discover why customers worldwide rely on OptoSigma.
