Posted: 01-Dec-25
Location: Piney Flats, Tennessee
Type: Full Time
Salary: $40K to $60K annual
The AAM Group is seeking a dynamic and knowledgeable Marketing & Training Manager to support the growth and success of the Diesel Pro Network, our newest program being created to support the community of diesel performance resellers and installers across North America. This role is ideal for a capable communicator who understands the diesel aftermarket, values networking, and is passionate about creating meaningful content that empowers local brick-and-mortar businesses.
About the Role
As the Marketing & Training Manager for Diesel Pro Network, you will work directly with AAM member distributors, supplier partners, and jobbers to develop training programs, marketing materials, and educational content that strengthen product knowledge, improve sales capability, and enhance customer engagement at the local level.
You will serve as a key connector between manufacturers and the reseller/installer community—translating complex technical information into clear, impactful resources that help shops succeed in today’s competitive diesel market.
Key Responsibilities
Training Development & Delivery
- Create engaging training content on diesel performance products, installation techniques, and market trends (various media, including on-camera video).
- Deliver live and virtual training sessions for AAM members, suppliers, and jobber partners.
- Partner with suppliers to translate technical product details into easy-to-use materials or sessions for frontline staff.
Marketing & Content Creation
- Develop marketing assets that promote diesel performance products at the reseller and installer level, to possibly include:
- Social media assets
- Point-of-sale materials
- Promotional videos
- Email and web content
- Coordinate with AAM’s internal marketing team to ensure consistency in messaging and branding.
- Coordinate with AAM’s Supplier Partner relations team to assure marketing alignment with group goals for each partner.
- Support product launches and promotions for suppliers and AAM members.
Industry Collaboration
- Work closely with AAM member distributors and supplier partners to understand market needs and training gaps.
- Gather insights from shops and installers to inform content strategy.
- Represent the Diesel Pro Network at trade shows, training events, and industry meetings as needed.
Qualifications
- Experience in marketing, training, technical communication, or a related field.
- Strong understanding of the diesel aftermarket, including performance parts and accessories.
- Excellent written, verbal, and presentation skills.
- Ability to translate technical information into practical, usable training tools.
- Proficiency in digital content creation (video, graphics, instructional materials) is a strong plus.
- Comfortable working with cross-functional teams (marketing, suppliers, distributors).
- Ability to travel for events, training, and member visits (10-15% of the year).
Ideal Candidate
We’re looking for someone who is:
- Passionate about the diesel performance industry
- Skilled at teaching and inspiring others
- Comfortable balancing creative marketing with technical accuracy
- Driven to help small businesses thrive
- A connector who enjoys collaborating across the industry
- AAM reserves to right to exclude candidates residing in states with onerous tax laws.
Location: Open to onsite or Remote/Hybrid
Company: The AAM Group / Diesel Pro Network
Position Type: Full-Time with full benefits
Why Join AAM and the Diesel Pro Network?
- Play a key role in shaping the industry's most innovative diesel performance training platform
- Work with leading brands, distributors, and installers across North America
- Enjoy a collaborative culture with opportunities for professional growth
- Make a meaningful impact on thousands of local brick-and-mortar businesses