What Channel Marketing Contributes to Cardinal Health Channel Marketing defines marketing strategies for channel growth strategy, manages customer lifecycle activities, and drives customer loyalty, sales growth, and profitability. Responsibilities include customer need identification, market research, offer development, in-market positioning and promotion, and related sales and customer-enablement tactics.The Product Manager, Channel Marketing, plays a critical role in shaping and executing downstream marketing strategy for Pharmacy within the Cardinal Health OptiFreight® Logistics business. This role develops and executes marketing strategies to differentiate OptiFreight® Logistics solutions, drive growth, and strengthen customer engagement.