Business Title: Digital Marketing Content Specialist
Marketing Specialist 2
Job Family: Marketing
Job Series: Marketing Specialist
Job Code: 4893
Grade: I
Exemption: Exempt
Stanford Continuing Studies Programs
Stanford Continuing Studies is a premier adult learning program offering more than 500 courses, workshops, and seminars each year, reaching nearly 14,000 students and more than 21,000 enrollments annually. The mission of Stanford Continuing Studies is to share the rich educational resources of Stanford University with adult students living in the Bay Area and beyond.
Stanford Continuing Studies (SCS) is seeking a Digital Marketing Content Specialist to lead the development, management, and publication of course and instructor content across the SCS website, social media channels, and digital marketing platforms. Reporting to the Director of Marketing, this position is central to shaping how courses are presented to prospective students and ensuring content supports enrollment growth, search engine discoverability, and audience engagement.
Working within a Salesforce-based course management system, the specialist oversees content workflows, digital catalog production, and the publishing of course and campaign content across platforms. The role collaborates closely with instructors, program staff, and the marketing team to develop clear, engaging, and enrollment-focused content, while maintaining editorial standards, brand consistency, and high-quality digital presentation. With more than 130 courses offered each quarter, this position ensures that course information and supporting materials are accurate, well-structured, and effectively delivered across web, email, and social channels.
The ideal candidate brings strong editorial judgment, attention to detail, and the ability to manage high volumes of content in a fast-paced, collaborative environment.
Responsibilities include:
Content Development & Management
Lead development, editing, and finalization of course descriptions, instructor bios, and related content in partnership with instructors and program staff.
Manage course content within the Salesforce-based system, ensuring accuracy, completeness, and readiness for publication, while optimizing for digital discovery, brand standards, and enrollment goals.
Translate finalized course content into marketing-ready messaging for use across digital channels.
Content Production & Workflow Coordination
Manage end-to-end content workflows from draft through approval and publication, aligning with academic calendars and marketing timelines.
Track and coordinate high volumes of content across stakeholders and deadlines using project management tools to ensure accuracy and timely delivery.
Website & Digital Publishing
Publish and maintain course pages within the Salesforce-based website and campaign landing pages in Drupal, ensuring all content is accurate, well-structured, and aligned with marketing campaigns and enrollment priorities.
Digital Catalog & Distribution
Manage development and production of the digital catalog, ensuring consistency across catalog content, website pages, and marketing materials, and coordinate delivery across web, email, and supporting platforms.
Social Media Support
Develop, schedule, and maintain a consistent cadence of social media content based on finalized course materials, aligned with marketing priorities and enrollment timelines.
Editorial & Visual Quality Control
Ensure consistency in voice, tone, messaging, accuracy, accessibility, and brand alignment across all digital content and materials.
Visual Asset Management
Collaborate with the marketing team to source and manage course imagery and instructor headshots; organize and maintain a centralized digital asset library aligned with brand standards.
Collaboration & Vendor Coordination
Serve as a key liaison across instructors, program teams, marketing staff, and external vendors, including coordination of freelance support to meet quality and timeline expectations.
Analytics & Continuous Improvement
Review performance metrics across digital channels, including website analytics, Salesforce data, digital publications, and social media, to inform content improvements and support overall marketing effectiveness.
Note: the job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
To be successful in position you will bring:
Bachelor's degree and five years of relevant experience, or combination of education, training, and relevant experience
Strong organizational skills and ability to manage content workflows from development through publication.
Excellent communication and interpersonal skills.
Strong writing, editing, and proofreading skills, with attention to detail and consistency in voice and tone.
In addition, preferred requirements include:
Experience working with content management systems (CMS) or CRM-based publishing platforms (e.g., Salesforce, Drupal, or similar systems).
Experience managing or supporting website content updates and campaign landing pages.
Familiarity with project management tools (e.g., Trello or similar platforms) to track content workflows and deadlines.
Experience developing content for social media and digital marketing campaigns.
Basic visual design or content production skills, including working with imagery, layout, or tools such as Canva or Adobe Creative Suite.
Experience working with digital analytics tools (e.g., Google Analytics) to inform content decisions.
Experience in higher education, continuing education, or a mission-driven organization.
Familiarity with using AI tools to support content development, editing, or workflow efficiency.
Knowledge, Skills, and Abilities:
Experience in higher education, continuing education, or a mission-driven organization.
Understanding of digital content best practices, including content structure, usability, and basic search optimization.
Demonstrated experience developing and editing content for digital platforms, including websites and marketing channels.
Experience managing multiple projects and deadlines in a fast-paced, high-volume environment.
Ability to collaborate across teams and coordinate with multiple stakeholders.
Working Conditions
Occasional work on evenings and weekends.
The expected pay range for this position is $113,895 to $120,420 per annum.
Stanford University provides pay ranges representing its good faith estimate of the salary or hourly wage the university reasonably expects to pay for a position upon hire. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.
At Stanford University, base pay represents only one aspect of the comprehensive rewards package.
The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards) provides detailed information on Stanford's extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.
To be considered:
We invite you to apply for this position by using the link above and clicking on the "Apply for Job" button. To be considered, please submit a one-page cover letter and resume with your online application.
*Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Please note: Visa sponsorship is not available for this position. All candidates must be eligible to work in the U.S. and live in the U.S.
Why work at Stanford?Stanford University has changed the world, over and over again.We are one of Silicon Valley's largest employers - and also one of the most unique. Our mission is to educate future leaders and promote interdisciplinary, world-class research and teaching. This passion makes Stanford an intensely creative, rewarding, and challenging place to work. At the same time, our traditions of respect and collaboration sustain a humane, supportive environment in which to pursue your life and your career.At Stanford you'll work with bright, diverse, dedicated people. You'll find encouragement to learn and grow. You'll enjoy excellent benefits and an outstanding environment. How will it change you?
