Needs to be innovative in order to develop and implement a comprehensive Food Marketing
parallel strategy which focuses on attracting both prospective and incoming freshmen to select
Food Marketing as their major. Serve as the primary Food Marketing recruitment contact through a range of recruitment strategies and benchmarks for the purpose of increasing applications and enrollment into the Food Marketing program. Evaluate the effectiveness of the Food Marketing recruitment strategies and make recommendations to enhance the effectiveness and productivity of enrolling students into the program.Responsible for project management and execution of all Food Marketing recruitment event such as but not limited to receptions, Zoom/Teams virtual recruitment sessions, campus tours, receptions, high school recruitment events, etc.

On-Campus Outreach
Work closely with the Office of Admission in order to highlight the benefits of a Saint
Joseph’s University education and specializing in the Food Marketing program
Build relationships and encourage prospective candidates as well as matriculated
students to choose Food Marketing as their major
Conduct on-campus meetings with prospective students and their families in order to
forge connections and a deeper understanding of the Food Marketing program
Develop, arrange, and manage all on-campus Food Marketing recruiting activities for
prospective and incoming freshman students
Represent, recruit, and provide the Food Marketing program information on all on-
campus student outreach activities; for example, but not limited to: activity fairs, career
fairs, Discovery Days, Walk with a Hawk Shadow Days, etc...

Off-Campus Outreach
Collaborate and coordinate with the Office of Admission, off-campus, cost-efficient Food
Marketing recruitment appointments to promote the Food Marketing program
Work with high schools, community colleges, DECA, and any organization which has
potential recruitment opportunities in order to establish awareness of and a relationship
with our Food Marketing program
Develop relationships with guidance counselors, academic advisors, deans, professors,
teachers, and community leaders

Communication
Design effective and targeted Food Marketing recruitment presentations, marketing
materials, newsletters, bulletins, and brochures, for both prospective and incoming
freshman Food Marketing majors
Update the Food Marketing recruitment web page along with social media content
Provide guidance and advice to prospective students, incoming freshmen, current Saint
Joseph’s University students, parents, and staff on all matters related to the Food
Marketing program
Regularly interface with campus departments and external groups in order to promote
and support Food Marketing recruitment efforts
Interpret student data from events and outcome surveys to determine recruitment
trends and conversions in order to make recommendations to pivot recruitment
strategies when required
Ability to present to the Academy of Food Marketing and the Food Marketing
Educational Foundation’s Board of Governors, when needed, at board meetings
Meet with Admission Counselors and the Office of Admission a minimum of two times
per academic year to provide updates and coordinate details related to the strategy
Follow up with phone calls, emails, and texts, given it is an important element in the
recruitment process
Maintain a database of contacts and formulate program data statistics and conversion
information

Demonstrated ability to work independently, organize and set priorities, and take initiative
in a fast-paced environment
Strong communication (written and verbal) and relationship management skills
Ability to create new and efficient ways to manage goals, objectives, and responsibilities
Skilled at making presentations in meetings and in front of an audience
Mastery of the suite of Microsoft Office programs, Google Workspace applications, and
Zoom platform
Working knowledge of web page development and social media, in order to help maintain
the AFM’s online presence