The Director of Marketing oversees marketing strategy for all business units and brands across the MLH system (except Le Bonheur), which includes developing and executing the overall marketing and advertising strategy aligned with MLH business objectives. Responsible for execution of measurable strategic marketing campaigns for each major business unit and MLH as a whole. Develops and oversees the execution of the brand strategy for multiple MLH-owned brands and business units. Implements plans that are dynamic, grounded in research and that are adjusted based on ongoing analysis, metrics and the needs of the business, including ROI, and other measures. Accountable for tracking innovation in marketing trends and recommending new technology/tool adoption as appropriate. Works closely wit