Department: School of Professional Studies Salary/Grade: EXS/5
You are: a content marketing whiz — an expert in producing content for social media and websites and also a creative thinker who stays on top of the latest trends and opportunities in the digital sphere. You pride yourself in being an early adopter of new media and technologies and you're comfortable working across multiple projects at the same time. You're ready to grow in a role that will challenge you creatively and make the most of your writing and social media skills.
We are: the School of Professional Studies at top-ranked Northwestern University. We are changing the face of higher education through our dedication to leverage the most innovative technology to support the needs of working professionals that are seeking to grow their careers, enhance their skills and take on new educational and professional challenges.
As Content Marketing Strategist, you will develop strategies and content over a range of media to increase brand awareness, develop thought leadership, drive interest, engage prospective students, and increase the School’s overall growth. You will be a part of a creative team and work closely with the School’s marketing and enrollment management groups while actively managing the School’s social media channels.
Our team is located on Northwestern’s Chicago campus, next door to both Northwestern Law and Northwestern Feinberg School of Medicine. We offer a hybrid remote/in-office schedule, and our lively and supportive office environment is ideally situated just off of Michigan Avenue with great views of Lake Michigan. In addition to joining a collaborative team that values personal growth and teamwork, Northwestern University employees take advantage of excellent healthcare, education, and retirement benefits, as well as generous paid time off.
Content Creation and Curation
Create content and support the development of organic content marketing strategy aimed at generating interest in and increasing applications to SPS programs. Content includes, but is not limited to, profile, feature and news stories; social media posts; testimonial quotes; web, ad, brochure and email copy; infographic content; video and curated existing content.
Work closely with internal departments including academics, student services and alumni relations to identify and evaluate students, alumni and faculty to use in content. Make recommendation on which type(s) of content to use.
Identify program-specific content needs. Propose, create and curate new organic content to attract, engage and convert, based on target audience. Create and manage editorial strategy and calendar to use as tool for planning and internal communication. Create paid social media content based on schedule created by Marketing Planning Strategists.
As needed, engage and manage external vendors including writers, photographers, videographers, and designers. Work closely with these parties to shape and edit content to align with SPS’s content strategy.
Content Distribution and Channel Growth
Actively manage the School’s social media presence through regular interaction with audiences and proactive audience engagement to stimulate audience growth.
Work cross-functionally with teams to ensure content distribution via a variety of channels, both online and offline. Channels include, but are not limited to, related social media properties, email distribution (paid and unpaid), website distribution, and printed materials.
Maintain active presence in University-wide social media staff committees to ensure integration with the University at-large and leverage best practices.
Content Strategy Evaluation
Regularly generate and evaluate activity and effectiveness reports. Provide insight and recommendations to guide future content creation and distribution. Work closely with Digital Marketing Strategist to ensure integration between organic content effectiveness and paid digital media effectiveness.
Propose and execute strategies to improve content effectiveness, across all media.
Regularly identify and assess new and emerging digital channels of communication, including new technologies and social media outlets.
Performs other duties as assigned.
Bachelor's degree in advertising, communications, creative writing, related field or equivalent training/experience
Demonstrated experience with content marketing and strategy, including writing and actively managing and interacting on social media channels
Minimum Competencies: (Skills, knowledge, and abilities.)
Strong writing and editing skills.
Working knowledge of Microsoft Suite and popular social media platforms such as Instagram, Facebook, LinkedIn, Twitter, and evolving new platforms
Proven ability to quickly learn new technology and tools
Attention to detail and strong organizational skills
Ability to work independently and problem-solve
Ability to multi-task at a high level
Experience driving organic content and social strategies showcasing ability to adopt on-brand voice and tone across multiple channels
Experience developing and maintaining social and content calendars; working knowledge of social media planning tool a plus
Working knowledge of Google Analytics and ability to use data and audience insights to drive content development and distribution approach. Able to pivot content strategy based on engagement metrics across web and social media.
SEO knowledge to develop search-worthy content (UX writing/content design a plus)
Strong project management skills and experience guiding internal and outsourced projects to meet launch dates
The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
Internal Number: 41107
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.