JOB TITLE: Communications and Marketing Associate III
STATUS: Nonexempt Market Range: 7
JOB SUMMARY: This position strategically develops the SOM communications plan, designs and creates all print and digital products while maintaining multiple channels of communication that extend to the campus and public. Communications produced by this position support academic areas, recruitment/retention efforts, event promotions, faculty support, fundraising efforts, and alumni/development efforts. This position is solely in charge of all communications for the SOM.
This person must be highly organized, have excellent oral and written communication skills, be able to work with a wide variety of people, and be capable of managing numerous projects at one time. The ideal candidate will be skilled in graphic design, copy writing, and editing and will have experience with social media platforms and web content management systems such as WordPress. Ability to shoot and edit photo and video is desired. The candidate should be familiar with Mac OS and must be proficient with the Adobe Creative Suite, especially Photoshop and InDesign. This candidate must be able to create original artwork and layouts, update existing templates, edit according to Chicago Style, and work within the university's branding standards (brand.utk.edu).
Strategically develops, implements, designs, and creates all print and digital communications, specifically managing the SOM communications plan each year to reach specific target audiences. All of which enhance the overall image of the SOM and advance the reputation of the SOM through an integrated communications and marketing strategy. This includes maintaining the university's and the SOM's brand and ensuring all content and communications are consistent and following the university's brand guidelines, but working independently of other UT Communications Offices.
Conducts new research and analyzes data to develop the best plan and strategy for the SOM. Maintains awareness of new trends and adapts strategy as necessary.
Maintains an up-to-date list of upcoming events (which can change daily) with dates/times/details on the SOM website, UT calendar, and local news calendars. Promoting performances through print and digital media (posters, digital graphics, email, and social media).
Recording weekly phone listings of upcoming performances.
Responding to public emails and phone calls with questions about events.
Create and send out a monthly e-newsletter to subscriber list promoting events and highlights about the SOM.
Coordinating photography or taking photos and videos of events.
Design and creation of posters/brochures/email invites/social media graphics/websites/web graphics/videos for workshops, conferences, festivals, etc.
Develop and implement an integrated and extensive social media strategy that reaches the intended audiences for Facebook, Instagram, and Twitter and monitor these efforts daily and review each platform's analytics each month to see what posts performed the best to improve our overall presence and strategy. This includes creating content and scheduling posts, working with student social media ambassadors, consulting with faculty on feature and alumni posts, staying current on student activities to feature, and seeking out content opportunities. This also requires a significant amount of photography and videography at SOM events, concerts, and classes. SOM events are also promoted through the SOM social media outlets.
Create and implement paid social media campaigns for recruiting, special events, etc.
Writing & Promoting Stories:
Write engaging stories and articles about the SOM consistently each semester. Stories are housed on the SOM website and are promoted through social media and UT Communications. The stories include special announcements, press releases, feature stories on students, faculty, alumni, or special event stories.
Ensures that the website and social media are updated regularly with new written content.
Research and seek out opportunities for stories (accomplishments, graduate stories, events, etc.).
Produce various videos for the SOM to share on its YouTube Channel and social media outlets to engage with its audience. This includes the curation of ideas, scheduling of filming, filming, editing, and publishing the videos.
Updating and maintaining the School of Music website with changes to studios/areas/audition requirements/event calendar. These tasks require coordinating with the College of Arts and Sciences web designer, SOM director, associate directors, First Year Coordinator, and faculty to ensure that each web page stays updated with the most current and correct information. Ensuring the SOM website has a consistent look and continuously working to improve the overall design, layout, and organization.
Writing, designing, and printing recruitment pieces such as brochures, degree cards, audition posters, informational booth items, and digital graphics. This can also include video projects promoting the SOM.
Respond to media requests as appropriate.
Work with the Office of Communications and Marketing to pitch stories and publicity items to local, regional, and national media outlets.
Write press releases and pitch to media as necessary.
Create crisis communications plans and responses as situations arise.
Creates and manages all communications project plans and schedules.
Keeps track of all deadlines and prioritizes work to ensure deadlines are met on time.
Leads and directs work as necessary for each project.
Supervise Student Workers
Assign specific duties to student workers/interns (averaging at least one per year) and supervise, edit and approve their work.
Internal Number: 220689
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