Marketing & Communications Manager, College of Law
Location: Moscow, Boise
Division/College: College of Law
Employee Category: Exempt
Pay Range: $54,600 annually or higher depending on education and experience
Full/Part Time: Full Time
Position Summary: The Marketing and Communications Manager (MarCom) oversees internal and external communication strategy for the college of law. The MarCom is the chief content and channels strategist for the college. Additionally, they will serve as the college's liaison for leveraging and activating marketing strategies in partnership with the University Communications & Marketing department. The MarCom will advance the college's reputation through public relations strategies that drive purposeful messaging and engagement in support of the college's strategic goals, priorities, and initiatives. The MarCom provides marketing and communications leadership in a variety of priorities, including student recruitment and enrollment, alumni relations, donor relations, and media and public relations; across a variety of areas and channels, including social media, website(s), special events, publications, etc. Under the general direction of the dean, the MarCom writes and edits a variety of materials in electronic and print format, including unit magazines or newsletters, Web content, recruitment materials, social media postings, brochures, fact sheets and posters, scripts and talking points, direct marketing and digital advertising, promotional articles, and news releases; collaborates in special event planning; and oversees the work of designers, photographers, videographers, and freelance writers. The MarCom is part of a broader team of marketing and communications professionals across the University of Idaho who are collectively tasked with: 1. Vision articulation and brand marketing strategy. 2. Recruitment and enrollment marketing strategy. 3. Donor and alumni (campaign) communications. 4. Internal communications. As such, the MarCom attends UCM meetings as a contributor and as a representative of the college. The MarCom understands, coordinates, and leverages central communication and marketing initiatives into the college as applicable and contributes to the university's broader content strategy.
This position may be based out of either the Boise or Moscow campuses at the selection of the applicant.
Bachelors degree in communications, marketing, public relations or a related field, three additional years of professional experience my substitute for the bachelors degree.
Four years of professional public relations and/or marketing experience including working with web content, printing processes, graphics formats, effective design and photography principles.
Editing and writing business correspondence using proper grammar and punctuation as demonstrated in application materials.
Developing and delivering presentations and training to small and large audiences.
Using computer software and applications for word processing, developing presentations and photo-editing.
Managing multiple projects with competing deadlines that require a high degree of attention to detail.
Experience using a content management system for publishing web content.
Experience producing and editing informational and persuasive collateral.
Experience developing, executing, and measuring impact of marketing plans and initiatives to achieve organizational goals.
Established record of collaboration and excellent interpersonal and communication skills with diverse internal and external constituents.
Masters degree in communications, marketing or public relations or a related field.
Experience working with enrollment and/or advancement and development professionals. Experience working in higher education.
Ability to translate technical or specialized information for public use and understanding. Experience in media relations.
Established record of collaboration and good interpersonal and communication skills with diverse internal and external constituents.
Ability to demonstrate writing, editing, verbal and presentation skills.
Physical Requirements & Working Conditions:
Posting Number: SP002902P
Posting Date: 07/07/2021
Open Until Filled: Yes
Special Instructions: Please include the following with your application:
List of References
Letter of Qualification
A 3-5 page collection of writing or marketing material samples (uploaded to the Other Document 1 field)
Applications received by July 23, 2021 will receive first consideration.
Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.
Since 1889, the University of Idaho has provided motivated students with a transformative higher education experience that prepares them to solve real-world problems and achieve success in their lives and careers. Beginning with our beautiful residential campus in Moscow, the university’s reach extends throughout Idaho, serving over 12,000 students with educational centers in Coeur d’Alene, Boise and Idaho Falls, a research and extension center in Twin Falls, plus Extension offices in 42 counties. One of the nation’s land-grant research universities, U of I is a noted national leader in student-centered learning and interdisciplinary research that promotes public service. Our work serves businesses and communities, advancing the pursuit of diversity, citizenship and global outreach.