AAHA is seeking an experienced Marketing Manager who is responsible for developing and executing all marketing activities for the valuable content AAHA creates including AAHA Guidelines, certificates, ai newsletter, podcasts, education, and AAHA’s annual conference. The ideal candidate will be a team player who is energetic, organized, creative, and self-motivated to join our award-winning marketing department. This position will be responsible to see a campaign through from start to finish including planning, budgeting, stakeholder relations, copywriting, creative direction, execution, and analytics.
This role is responsible for assessing the market, partnering with stakeholders to understand campaign goals and objectives, determining target audiences, developing strategies, a tactical plan and timeline to support campaign objectives, supporting execution of the tactical plan, evaluating campaign performance, adjusting as needed, and preparing a final report to share results with stakeholders.
Implement the marketing plans and ensure that they are completed, which includes the following:
Develop marketing strategies, processes, timelines, and budgets for each project
Conceptualize design direction and ensure that creative concepts support the marketing strategies and association branding including development of creative assets
Ensure that marketing goals are achieved and be proactive in monitoring KPIs discussing status with the product owner and making recommendations
Monitor all campaign tactics through our project management software obtaining approvals from stakeholders
Evaluate and report on results, including success of marketing/creative strategies, ROI, and recommendations for applying results to future efforts
Manage stakeholder relationship ensuring satisfaction with marketing efforts
Analyze customer feedback as applicable to future marketing efforts, customer service improvements, product positioning, or changes in the product itself
This position will have one direct report, a Marketing Coordinator, who is a partner with this position to accomplish above mentioned goals. The Marketing Manager is responsible for this individuals’ goals, development, and performance.
Excellent communication skills
Highly driven and results orientedwith ability to thrive in fast pace environment
Understanding of campaign tracking, ROI analysis and other marketing KPIs
Experience using member or customer personas to target specific audiences
Strong interpersonal skills required
Excellent organizational skills
Background in paid media (proficiency in paid social media campaigns is a plus)
Experience with Adobe InDesign, Illustrator, Photoshop, CANVA, Visme, and video creation software– must be comfortable creating visual content
Excellent copywriting skills, with an emphasis on writing for digital platforms
Experience developing and executing social media campaignsand analyzing performance data and SEO
Must be proficient in managing Twitter, Facebook, LinkedIn, Instagram, Tiktok, and YouTube accounts, and be knowledgeable about each platform’s features and capabilities
Ability to manage multiple projects and meet deadlines on time
Experience working with a variety of marketing and business software including email, CMS, marketing automation, project management, approval software, Microsoft Office, etc.
Some knowledge of HTML and backend web editing
Experience working with creative teams both internal and external
Education and Experience (Need to have)
Bachelor’s degree in relevant field
5+ years’ experience in communications, marketing, advertising, or related field
Experience managing people
(Nice to have)
Experience in a professional association or non-profit space is a plus
Knowledge of the veterinary industry
Passionate about animals
This role is a full-time, exempt position
Starting salary range is $65,000 to $75,000
This role will be eligible to participate in the following:
full employee benefits package
401k contribution/match (6%)
To apply please submit your resume and cover letter to Paige Hilton, firstname.lastname@example.org. In your cover letter, please explain how this role fits into your career goals and experience.
AAHA is an Equal Opportunity Employer committed to a diverse and inclusive workforce
Telecommuting is allowed.
Established in 1933 by leaders in the veterinary profession, AAHA is the only organization to accredit companion animal veterinary hospitals. To become AAHA accredited, practices undergo regular, comprehensive onsite evaluations by AAHA veterinary experts who evaluate each practice on more than 900 standards of veterinary care.
Today, more than 4,500 practice teams (12%–15% of veterinary practices in the United States and Canada) are AAHA accredited or preaccredited.