We are seeking a talented Marketing Director to join our Marketing and Communications Department for Beth Israel Lahey Health.
The Marketing Director serves as the primary interface between the Marketing & Communications Department and a portfolio of assigned hospitals and business units (clients). Maintains a deep understanding all aspects of clients' business strategy, encompassing service offerings, operations, competitive landscape and financial performance. This individual builds strong relationships with administrative leadership, attending senior management meetings to identify opportunities to grow volume, and relays applicable client-specific intelligence to subject-matter experts in Marketing & Communications. Leads the operational execution of marketing campaigns developed at the system level, develops performance reports on marketing and communications campaigns and presents results to client leadership.
Serves as primary point of contact for assigned clients, interfacing with subject-matter experts in Service Line Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of clients' business objectives.
Builds strategic relationships with client leadership. Attends and actively participates in hospital and business unit leadership meetings, providing consultation and guidance to inform priority-setting and decision-making.
Identifies business challenges and marketing opportunities based on detailed knowledge of clients' service offerings, competitive positioning and financial performance.
Assesses local operational processes to support system-led campaigns, identifies workflow or access deficiencies and collaborates with local leaders to design and implement solutions to ensure the hospital/business unit is prepared to support campaign volume.
Leads strategic marketing and communications plan development for client-specific marketing initiatives.
Develops performance reports and presents results to local leadership.
Manages client requests for tactical support, coordinates assignments with the Marketing & Communications Department as deemed appropriate.
Has the authority to direct and support employees daily work activities. Has authority to undertake or recommend the following employment actions: hiring, termination, corrective action and performance reviews. Direct Reports: None Indirect Reports: None
Bachelor's degree required.
8-10 years related work experience required in Business Administration, Marketing/Communications or other related field. and 0-1 years supervisory/management experience required
Strategic thinker and the ability to mobilize cross-functional teams to develop fully integrated marketing strategy.
Excellent market research, analytical, and problem recognition, avoidance and resolution skills.
Strong skills to produce results and achieve predetermined goals within budget and time constraints Has a strong understanding of system marketing and communications resources and how they are best deployed.
Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.
Internal Number: 39834BR
About Beth Israel Lahey Health
We are a system of academic and teaching hospitals, a premier orthopedics hospital, primary care and specialty care providers, ambulatory surgery centers, urgent care centers, community hospitals, homecare services, outpatient behavioral health centers, addiction treatment programs, and more. And this is just the beginning.
Together, we share a commitment to delivering the very best care in every community we serve. Because when a community gets healthier, people do, too.