The Associate eCommerce Marketing Manager is responsible for assisting the development and execution of eCommerce and digital programming, driving innovation of eCommerce marketing tactics and supporting the creation of digital assets for Beer, Wine and Spirits brands in the Constellation Brands portfolio.
The Associate eCommerce Marketing Manager will be based out of the Constellation San Francisco or Chicago offices. The position reports to the eCommerce Marketing Manager and works closely with cross-functional teams including eCommerce Sales & Category Management, National Accounts Marketing, National Trade Promotions, Brand Marketing, Field Marketing and Digital Marketing. Strong candidates will have experience in eCommerce, digital, and shopper marketing.Â Â
Assist Marketing Manager in supporting cross-functional marketing execution of eCommerce tactics and initiatives across the CBI portfolio of brands
Assist Marketing Manager in training and education of eCom best practices, platforms and technologies to further ingrain those practices as organizational muscle
Support eCommerce Sales team in development of pureplay retailer marketing executions with guidance from eCom Marketing Manager
Support eCom Performance Marketing Manager in development of test and learn opportunities, then evangelize those opportunities across the cross-functional marketing organization
Lead eCom integration and executional support with our PR and On-Premise marketing teams
Lead qualitative and quantitative data analyses to help with planning/preparations and post-initiative recaps and recommendations.
Develop program planning and recap presentations to be communicated to key stakeholders
Demonstrate curiosity in eCommerce marketing to help continuously drive our teamâs innovation and competitive understanding within the eCommerce space
Demonstrate creative thinking/problem solving to help guide and optimize development of eCom executions
In partnership with the Manager, action on eCommerce data and insights, specifically related to changing consumer shopping patterns, new customer offerings, and brand performance within the channel
Bachelor's Degree and 3+ years of experience in consumer package goods (CPG) Marketing (eCommerce, Digital, Shopper, Trade, or Brand Marketing), Agency or Sales
Strong communications skills; articulate, robust writing, speaking and presentation-building skills, strong interpersonal skills, and solid cross functional skills
Strong organizational and project management skills
Strong teamwork skills; ability to assist with projects and work with interdepartmental functions to achieve project completion in a smooth and timely manner
Motivated self-starter and be able to work without daily guidance
Ability to work successfully in a fast-paced, high-energy environment
Strong PC skills (Windows, Word, Excel, PowerPoint)
Experience in Beer, Wine and/or Spirits industry
Experience managing support agencies
Experience with, and understanding of, 3-tier distribution
Experience in eCommerce or Digital marketing
Physical Requirements/Work Environment
Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
San Francisco, California
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Internal Number: 14194145
About Constellation Brands
If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.