We are looking for a Field Marketing Specialist, SEA to be based in our Singapore office.
He / She will be responsible for delivering field marketing program tactics, event planning and management, social media publicity, customer case study development, etc. with focus in ROI that aligns with SEA business strategies
Marketing Programs, Campaigns & Product Launch
Deliver SEA and country marketing tactics for marketing programs, campaigns and product launches - liaising with AP Marketing, local sales, industry, Business Units and channel teams.
Establish targets and metrics and communicate ongoing campaign deliverables and results to the business groups and Sales stakeholders on a regular basis
Determine/ develop marketing material to support program/ campaign/ product launch communications and publicity
Post Event report on related marketing tactics, including tabulation and follow up of leads
Establish, monitor and report on budgets relating to the annual marketing program and campaign schedules
Event Planning & Management
Responsible for end-to-end event planning and management for local rollout and execution of events and webinars within allocated budget in line with SEA and AP strategy
Conduct event planning meetings, pre and post event reports to relevant stakeholders
Source and brief agencies/ vendors on service requirements, ensuring branding guidelines are adhered to for all material output
Raise purchase requisitions, liaise with suppliers on the delivery of orders and work with Marketing Associate to register new vendors, issue shopping carts, following the right processes for compliance
Case Studies/ Success Story Development
Develop brief for case studies/ success stories - work with PR team
Co-ordinate with internal stakeholders, partners and customers to facilitate the development
Seek customer approval and sign-off
Social Media Marketing
Create and manage social media posts such as Twitter, LinkedIn, Facebook for SEA and work with AP PR agency for LinkedIn and Facebook publicity where applicable.
Update content such as news stories, article links onto social media sites to promote thought leadership, solutions, services etc.
Bachelor's Degree in Marketing / Mass Communications/ Business Management or equivalent
6 to 8 years of experience in relevant marketing functions
Proven experience with PR, digital and social marketing programs, event planning and management, marketing tools and systems
Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics
Excellent content marketing, business writing, editing, and presentation skills
Prior experience in B2B, technology or software marketing preferred
Internal Number: R21-6513
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.