The Manager - Investment Products Marketing, Communications and Training is responsible for developing and executing content strategies (marketing, communication, and training) for investment products and solutions within Wealth Management Solutions at Ameriprise Financial. This role will support efforts designed to increase awareness, understanding and sales of Wealth Management Solutions with advisors, clients, and sales consulting groups. This position reports to the Sr. Manager - Product Marketing and Communications.
Develop content strategies to increase awareness and drive growth of Wealth Management Solutions
Create content to support investment products initiatives. Work with large cross-functional teams across the organization to ensure alignment and integration.
Plans, writes and implements content strategies and tactics that support integrated plans. Works individually or with a team to prepare marketing collateral, communications, sales literature, training materials, social media releases, etc.
Serve as primary liaison with internal partners - legal, compliance, creative services, production services, product development, sales strategy, trading desk, etc.
Drive measurable program results. Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly across the organization to ensure alignment and integration.
5+ years' experience in investments or non-financial product Marketing and Communications
Bachelor's Degree in Marketing, Communications or equivalent in a related field
FINRA Series 7 or the ability to obtain in 120 days
Strong, demonstrated writing skills -- including content research and audience strategies
Proven ability to motivate and influence internal partners
Demonstrated ability to work as a leader within teams and ability to collaboratively influence others
Exceptional marketing, communication, training, project management and organizational skills
Experience in developing and implementing dynamic content strategies
Familiar with assessing campaign performance and using data to maximize results
Capable of interacting with variety of individuals cross-organizationally
Must be a self-starter, solution-focused and have ability to work independently
Proven ability to think fast, respond quickly and learn quickly in a fast-paced environment
Proven ability to prioritize, coupled with strong attention to detail
Robust knowledge and experience working with Microsoft Office products (e.g., PowerPoint, Word, Excel)
Strong knowledge of investments and/or financial products and services (i.e. managed accounts, alternative investments, capital markets, retirement plans)
Knowledge of design and email marketing automation tools (e.g., Eloqua, Salesforce Marketing Cloud, Adobe Creative Suite)