Are you a marketing and communications professional - with strong ties to professional services marketing - who is unafraid to think differently, always thinks strategically, and keeps current on the latest trends? Are you a team player who can creatively build campaigns tied to business objectives? We are seeking passionate and experienced professionals to play in this world. If this is you, hit the "apply now" button!
Work you'll do
The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.
This role supports the Legal Business Service (LBS) offering with responsibilities to:
Serve as an advisor to business and key stakeholders
Develop, maintain and drive the marketing and communications strategy
Design, plan, project manage and execute campaigns, utilizing integrated approach
Ensure synergy of campaigns collaborating across the Deloitte organization
Provide innovative approaches and deliver best practices
Work closely with the business Chief Marketing Officer (BCMO), senior strategic marketers, in-house Green Dot Agency (GDA) and stakeholders to determine fiscal year marketing strategies for Legal Business Services (LBS) practice offerings.
Keep a pulse on the competitive landscape for the business group
Develop marketing plans and execute on corresponding campaigns and tactics in support of Tax business priorities
Collaborate across Marketing Excellence, especially the GDA, and other enabling areas in support of campaign activities and tactical management including:
Development of strategic briefs (business cases) for planned marketing campaigns
Facilitation of leadership/stakeholder approvals of marketing strategy, content, and deliverables
Strategic campaign prioritization and efficient utilization of GDA/vendor resources resulting in part from calculated budget forecasting and management
Oversight of the portfolio of campaigns and activities in alignment with business goals, including thought leadership, advertising, sponsorships, web optimization, collateral writing and design, and event execution
Reporting on campaign success, insights, and leading practices using metrics and KPIs to inform future tactics
Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
10+ years of related experience in marketing, with a focus on marketing and communications strategy and planning
Understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
Team oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
Flexibility and adaptability and level of comfort with ambiguity and fluid priorities
Strong project management skills
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
Bachelor's Degree in Marketing, Communications, English, or related business field; Advanced degrees preferred
Travel up to 15% (while travel of up to 15% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Internal Number: 14108576
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Deloitte is led by a purpose: to make an impact that matters. This purpose... defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to.