The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The Department of Athletics at the University of Virginia is now accepting applications for the position of Assistant Director of Digital Marketing.
The position of Assistant Director of Digital Marketing will provide support for the strategic digital marketing initiatives of the Athletics Department and assigned sport programs. The Department of Athletics uses marketing and promotional strategies extensively in an effort to generate revenue, maximize attendance and to create a first-class game environment.
Key Duties and Responsibilities include:
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Lead implementation of digital marketing campaigns to generate revenue and effectively engage with fan base.
Evaluate, measure and report performance of digital campaigns.
Identify trends and assist with the study of analytics to help make data-driven decisions to optimize spend and performance.
Assist the Director of Marketing and Social Media with engagement strategies
Facilitate email marketing strategies and management
Collaborate with marketing staff on the management of the Virginia Sports Mobile App
Direct the development of strategic marketing initiatives on behalf of assigned sports
Provide exemplary customer service to internal and external constituencies
Other duties, as assigned.
Education: Bachelor's Degree in Marketing, Communications, or a related field.
Experience: Demonstrated experience in digital marketing and data analytics is required. Knowledge of website and marketing analytics tools.
Effective communication in speaking and in writing.
Ability to leverage paid and internal digital marketing channels to drive revenue and fan engagement.
Ability to analyze data from multiple sources to make informed decisions.
Ability to present a professional demeanor while delivering a high level of internal and external customer service.
Ability to work evenings and weekends to meet the business needs of the unit.
Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format.
Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators and other athletics staff members.
Ability to perform multiple tasks and responsibilities in an efficient manner.
Education: Master's Degree.
Experience: 2-4 years of Athletics marketing, digital engagement, advertising and/or data analytics experience.
Knowledge/Skills/Abilities: Familiarity with digital marketing platforms, including paid social, Google Search, Display and Discovery as well as Google Analytics.
Computer Applications: Familiarity with Adobe PhotoShop.
This position will remain open to applicants until June 18th. The successful candidate will pass a background check. External applicants please attach resume, cover letter, and contact information for three references at https://uva.wd1.myworkdayjobs.com/UVAJobs, requisition number R0024303. **Please note that ALL documents must be uploaded in the Resume box.** For internal UVA applicants, please go to "Find Jobs" in Workday and look for "R0024303." For information about the position or the application process, please contact Michele Jarman, email@example.com.
Please do not forward any applicant materials directly to Department of Athletics staff, as only application received through UVA's Workday system will be accepted.
Internal Number: R0024303
About University of Virginia
The University of Virginia is a highly competitive Division I program committed to academic and athletic excellence. The University, located in Charlottesville, Virginia, is a selective public institution known for its teaching, research, and public service. The University of Virginia sponsors a twenty-seven sport intercollegiate athletics program, which includes approximately 750 student-athletes.