Who we are looking for Global Cybersecurity Marketing & Communications Leader, Vice President The Global Cybersecurity Marketing & Communications Leader for Global Cybersecurity (GCS) will be responsible for implementing marketing and communications projects in support of the GCS key strategic initiatives and business goals in addition to day-to-day support of brand awareness, employee, client and internal/external (including external regulatory) engagement. will coordinate the development of effective marketing and communications materials and will be responsible for implementing strategic marketing and communications plan. The Global Cybersecurity Marketing & Communications Leader applies strong writing and communications skills, cultivates collaborative relationships with internal and external resources to support activities and provides technical guidance, as needed. The person in this role will contribute to the development and implementation of marketing and communication campaigns and results measurement. S/He will establish good working relationships with internal teams and will collaborate with business partners to help formulate decision criteria. The person in this role will keep abreast of cybersecurity industry/segment trends, market climates and competitive activities, to recommend ways to leverage opportunities among colleagues. The Global Cybersecurity Marketing & Communications Leader may lead special projects/ initiatives for the GCS functions or business units and will act with a clear sense of accountability supporting functional or business initiatives. The person in this role thrives in a fast-paced environment, enjoys being part of a growing collaborative team and working with a wide variety of internal and external audiences and collaborators. The Global Cybersecurity Marketing & Communications Leader will have the ability to multitask quickly and professionally in response to competing demands in a fast paced, dynamic cybersecurity environment. The successful candidate will have patience, flexibility, a high level of professionalism, a keen sense of priorities and breadth of change management acumen, and a superb level of tact and discretion. The Global Cybersecurity Marketing & Communications Leader will be responsible for partnering with State Street's Public Relations and Global Marketing & Communications teams to prepare content, articles, media, news releases and other content initiatives to cultivate and grow relationships and inform and support GCS related communications across the diverse audiences. Ideal Candidate Someone with a wide array of marketing and communications experience in a corporate environment, including, but not limited to, experiences in communications strategies, traditional, as well as, digital marketing platforms, and strong writing skills. Other skills include the ability to mentor and build highly skilled teams, keeping up with trends in the market, and ability to build strong partnerships with other executive leadership team members within the organization.
What you will be responsible for
A leader with demonstrated experience to successfully define GCS marketing strategies and develop executable marketing plans to support the organization's overall strategy and objective.
Lead GCS executive and internal communications across the firm, including the development of strategy, messages and plans for GCS communications programs in support of business goals.
Partner with the GCS Leadership team, Public Relations and Marketing & Communications teams to proactively identify and anticipate opportunities to develop and implement communication plans and engagement initiatives supporting the organizational strategy and brand platform
Provide counsel and support to GCS and corporate leaders to better communicate the GCS overall vision, strategy, and capabilities to wide variety of audiences.
Develop, write, edit and proof presentations, talking points, blogs, Q&As, memo and responses related to GCS initiatives (including internal/external regulatory and client initiatives).
Monitor industry trends and KPI's related to brand perception, cultural engagement, and organizational strategy
Analyze metrics on overall effectiveness of GCS communications and marketing programs and developing recommendations for improvements will be a job responsibility as well.
Lead the editorial and written communication strategy, ensuring consistent "on-brand" messaging and engaging content development for internal and external communication
Identify and amplify compelling and distinctive storytelling opportunities which will support GCS's marketing strategy and branding efforts
Oversee the strategic communication and visual messaging on the GCS intranet site
Assist with the preparation of communication for executive and executive and internal committee meetings, in addition to supporting GCS leadership communication requests
In partnership with the leadership team, play a key role in preparing incident response communication as needed
Develop innovative ideas and initiatives to galvanize strategy, brand, and culture within GCS
Education & Preferred Qualifications
Bachelor's Degree in Marketing, Communications, Business, or related field.
Experience in communications, public relations, or marketing.
Planning and managing experience at both strategic and operational levels.
Ability to communicate strongly with team members and senior management.
Thrives working within a fast-paced environment.
Ability to provide strong leadership and mentoring of team members.
Thorough knowledge of marketing principles and brand management.
Experience deploying or improving an organizations digital strategy is a strong plus.
Industry experience in the Cybersecurity, Financial and/or IT arenas is also a plus.
What we value Success Capabilities
Comfortable interacting with senior leaders.
Ability to juggle, prioritize and balance competing goals, projects and personalities.
Analytical thinker who takes the initiative.
Ability to roll up sleeves and perform hands-on execution of tasks in a timely manner.
Critical Leadership Capabilities
Collaborating & Influencing
Senior Executive communication
Why this role is important to us Our technology function, Global Technology Services (GTS), is vital to State Street and is the key enabler for our business to deliver data and insights to our clients. We're driving the company's digital transformation and expanding business capabilities using industry best practices and advanced technologies such as cloud, artificial intelligence and robotics process automation. We offer a collaborative environment where technology skills and innovation are valued in a global organization. We're looking for top technical talent to join our team and deliver creative technology solutions that help us become an end-to-end, next-generation financial services company. Join us if you want to grow your technical skills, solve real problems and make your mark on our industry.
About State Street What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation we're making our mark on the financial services industry. For more than two centuries, we've been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients. Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary in locations, but you may expect generous medical care, insurance and savings plans among other perks. You'll have access to flexible Work Program to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential. Inclusion, Diversity and Social Responsibility. We truly believe our employees' diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome the candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift program and access to employee networks that help you stay connected to what matters to you. State Street is an equal opportunity and affirmative action employer. Discover more at StateStreet.com/careers