With most of the assets we manage related to retirement, our firm has a special responsibility to assist people all over the world to live out their later years with dignity and security.
We pride ourselves on building, communicating, and delivering retirement solutions to clients worldwide. It's our mission to lead the way with better retirement outcomes and keep our clients at the center of everything we do. In an evolving investment landscape, it's up to us to provide real solutions to our clients' biggest challenges. To that end, we combine teams of professionals with knowledge in the different functions required to make this effort successful including relationship management & sales, investment strategy, marketing and product management.
The Vice President, Retirement Marketing will be a critical member of the Retirement Marketing team, which focuses on client engagement, participant communications, product marketing and thought leadership to accelerate commercial growth. This person will collaborate closely with the Retirement Group as well as with partners across Marketing to create and distribute content which educates participants and establishes BlackRock as a thought leader in the retirement space with institutions, advisors and end investor.
Key Responsibilities:
Create an educational strategy for a new product, with a focus on simplifying complex concepts for retirement plan participants. This will include articulating the strategy, managing timelines and creating the necessary content including writing brochures, one pagers, webpages and video scripts.
Write content across a variety of mediums, optimizing for maximum relevance across key customer touchpoints. Mediums may include web articles, emails, social posts, video scripts, infographics, papers and decks, as examples.
Develop new and engaging ways to articulate our thought leadership and education in the market, for institutions, advisors and end investors.
Work directly with subject matter experts such as portfolio managers and researchers to transform technical insights into approachable and consumable formats.
Partner with colleagues in Retirement Marketing and on the Global Marketing content team to distribute content through owned and paid channels. Additionally, partner with clients and others across the ecosystem (insurance partners) to create effective content.
Lead production including content creation, layout in partnership with internal or external design agencies and Legal and Compliance reviews.
Take a data driven approach to content creation, using findings from past deliverables to inform new content.
Monitor ongoing retirement industry developments and stay on top of trends in content marketing. Continuously seek to improve BlackRock's strategy based on business objectives and client needs.
Ensure compliance with legal, privacy, brand guidelines and policies.
Our ideal candidate is:
A storyteller : you're able to articulate key points in a compelling way to connect with your audience
Solutions oriented : you're adaptable and imaginative when it comes to solving problems or bringing innovative new insights to the table
Collaborative : you thrive in a fast-paced culture of co-creation and lean in as a standout colleague, remaining accountable throughout
Forward-thinking : you're always looking to learn about the next new thing, and are willing to roll up your sleeves and dive in to experiment with innovative new ideas
Digital first: you're enthusiastic about digital mediums and have a deep understanding of what it means to write for web, mobile and social
A retirement SME : you have experience working with the defined contribution and/or retirement insurance industry and understand the ins and outs of workplace savings plans, target date funds and annuities
Key Qualifications:
Minimum 7 years related experience in journalism, marketing and/or participant communications, with skillsets in content creation and distribution.
Must have proven success at writing short and long form content.
Series 7, 63 and 24 preferred.
Excellent written communication skills, and the ability to interface directly with internal and external partners and clients.
Experience working in the finance industry, in particular in the retirement space. Deep expertise and understanding of the defined contribution industry, target date funds, retirement insurance and/or annuities strongly preferred.
Background with content marketing and content partnerships encouraged, including an understanding of effective distribution channels.
Ability to work in an organized way in a high-energy, dynamic environment
Understanding of search engine optimization and how to write search-friendly copy
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit careers.blackrock.com | www.blackrock.com/corporate | Instagram: @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
