Are you a seasoned copywriter skilled at writing compelling advertising and marketing copy in a wide assortment of communication vehicles? Do you have a special knack for short clever hooks? If so, this may be the opportunity for you to work remotely and be part of an award-winning creative team!
We are seeking a Marketing Communications Senior Copywriter with a love of language to write for numerous and diverse channels including sales collateral, television commercials, direct mail campaigns, digital and print advertisements, member communications, newsletters, website copy, blog posts, social media content, video scripts, and corporate image materials,—from concept through completion under sensitive budget and time demands.
In this role you will:
Research, write, and edit a variety of printed and digital pieces for company campaigns in the health insurance industry, including brochures, direct mail, letters, postcards, flyers, presentations, and video scripts.
Create and maintain copy for websites, blogs, and social media using industry best practices.
Research, write, and edit all newsletters, including Live Healthy, Wise & Well, Provider Connection, The Leader, and Agent Advantage.
Proofread and edit copy for clarity and adherence to brand voice and style.
Work with graphic designers to ensure all materials are complete, accurate, and graphically cohesive to meet corporate design standards.
Review and edit communications from/for other departments for internal or external purposes.
Work in collaboration with other departments and represent Corporate Communications in meetings with cross-functional teams.
This role could be a good fit if you:
Appreciate variety in your work
Get excited working for a team that has proven success driving strong sales results
Enjoy a dynamic work environment that thrives on creativity and exciting change
Love to tell—and sell—great stories
Have a knack for writing short clever hooks
You’ll benefit from this experience by:
Seeing the results of your success by being a direct part of growing our business
Having your best work submitted for awards and recognition within the advertising industry
Working with a highly creative and collaborative team
Enjoying a work from home opportunity
Gaining a deeper understanding of the health insurance industry
Working in an environment that serves our Nation’s military, veterans, Guard and Reserves along with their families
You need to have:
Bachelor’s degree in English, Journalism, Communications, Marketing, Public Relations, or related field OR equivalent post high school and/or related work.
1 or more years of directly related experience
What will really stand out to us:
3 or more years of experience writing advertising copy in a corporate or agency setting
1 or more years of sales/advertising/marketing experience
An award-winning copywriting background
Familiarity with health insurance/health care industry, with a focus on senior patients/customers
Experience writing compelling copy within the bounds of a highly regulated industry
Expertise in Microsoft Office and Adobe Creative Suite
Experience using project management and/or proofing platforms, such as InMotion Ignite
Your Team:
A highly collaborative and dynamic team of approximately 12 creative professionals consisting of copywriters, graphic designers, multi-media professionals and production associates
Compensation and Benefits
Eligible for annual Performance Bonus Program
401(k) with dollar-per-dollar match up to 6% of salary
Competitive paid time off
Health and dental insurance start DAY 1
Vision insurance
Flexible spending, dependent care, and health savings accounts
Short- and long-term disability, group life insurance
Innovative professional and cognitive development programs
Who We Are
WPS Health Solutions is an innovator in health insurance and a worldwide leader in claims administration, serving millions of beneficiaries in the United States and abroad.
Founded in 1946, WPS offers health insurance plans for individuals, families, and seniors, and group plans for small and large businesses. We are a world-class claims processor and program administrator for the government’s Medicare program. And we manage benefits for millions of active-duty and retired military personnel and their families.
Our purpose is to make healthcare easier for those we serve. Click Here
Our values – Customer Focused, Individual Responsibility, Mutual Respect, and Driven & Passionate – are the core of who we are and how we conduct business every day.
WPS Health Insurance
WPS Health Insurance offers high-quality health insurance plans for individuals and families, Medicare supplement plans for seniors, and group health plans for businesses of every size.
WPS Military and Veterans Health administers claims and provides customer service and related activities for the U.S. Department of Defense and the U.S. Department of Veterans Affairs and their beneficiaries.
WPS Government Health Administrators manages Medicare Part A and Part B benefits for more than 7 million beneficiaries. As one of the largest contractors for the Centers for Medicare & Medicare Services, we’ve served Medicare beneficiaries and their health care providers since 1966.
WPS Health Plan offers Health Maintenance Organization and Point-of-Service plans to the group and individual markets in eastern and north-central Wisconsin, plus third-party administrator services.
Bachelor’s degree in English, Journalism, Communications, Marketing, Public Relations, or related field OR equivalent post high school and/or related work.
1 or more years of directly related experience
What will really stand out to us:
3 or more years of experience writing advertising copy in a corporate or agency setting
1 or more years of sales/advertising/marketing experience
An award-winning copywriting background
Familiarity with health insurance/health care industry, with a focus on senior patients/customers
Experience writing compelling copy within the bounds of a highly regulated industry
Expertise in Microsoft Office and Adobe Creative Suite
Experience using project management and/or proofing platforms, such as InMotion Ignite
Internal Number: CREAT04608
About WPS Health Solutions
The expertise WPS has developed over the years has enabled the company to become a successful provider of administrative services for the U.S. government. WPS Government Health Administrators manages Medicare Part A and Part B benefits for millions of seniors in multiple states, and WPS Military and Veterans Health serves millions of members of the U.S. military and their families through TRICARE and Veterans Administration programs.
In addition to administrative work for the government, WPS Health Solutions offers insurance products through its WPS Health Insurance division, which includes:
- WPS Health Insurance, the original brand, offers Preferred Provider Organization (PPO) health plans for individuals and groups, plus Medicare supplement plans and Medicare prescription drug plans for individuals who are eligible for Medicare.
- WPS Health Plan, based in Green Bay, offers HMO and point-of-service plans to the group and individual markets in eastern and north-central Wisconsin.
- EPIC Specialty Benefits, a leader in non-medical group benefits for more than 25 years, offers term life, disability, dental, vision, and voluntary benefits throughout the Midwest.
