Under the direction of the Marketing/Outreach Manager, the Marketing/Outreach Coordinator is responsible for promoting and marketing the diagnostic and interventional radiology centers in Tarrytown, 168th Street and other practice sites, as needed.
Responsibilities
Promotes the practices, facilitates referrals through on-site visits to physicians, grand rounds, advertising (print and online), mailings, and events organizing.
Monitoring and updating listings/directories of services for accurate representation of the Center and our physicians, analyzing referral trends, representing our Centers in various events such as health fairs and patient conferences and providing support to the expansion of online presence through Google search engine optimization and social media networks (Twitter, Facebook, YouTube, Instagram, blog, etc.) with the goal of increasing the our center's online visibility to potential patients.
Make calls using telephone contact, on-site visits, using Customer Relationship Management tools (CRM Software) and presentation of marketing and informational materials to physicians, community members and patients.
Assesses satisfaction of referring physicians and patients; recommend and implement changes based upon feedback.
Participates in development of marketing strategy and development of promotional materials. Maintains up to date knowledge of market and competitors.
Participates in development and presentation of physician seminars, continuing education materials, etc. Attends professional meetings as needed to reinforce outreach efforts.
Performs other duties as assigned. Local travel required 80% time
Minimum Qualifications
Requires a bachelor's degree or equivalent in education and experience, plus three years of related experience. Some marketing or outreach experience in radiology is required. Good communication skills. Experience in customer service. Must be very well organized and attentive to detail.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 513653
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.
