The Product Marketing Manager is responsible for developing sales and marketing materials (e.g. presentations, brochures, profiles) to support Forum’s direct real estate, credit, and fund business lines. This role is both strategic and tactical in nature and works in a highly collaborative environment, interacting closely with Marketing, Sales/Distribution, Acquisition, Development and Product Development team members. Requires a deep understanding of commercial real estate debt, mezzanine, fund, and equity structures, with a focus on multifamily investments. Our ideal candidate is someone who thrives in a dynamic and fast-paced culture, is accustomed to managing multiple projects to tight deadlines, and has a history of using data analytics to create compelling messaging on investment strategies and specific products/attributes. Requires the ability to take complex information and create messaging for different audience groups including high net worth, family offices, RIAs/intermediaries as well as institutional clients.
Key Responsibilities:
Utilize Forum and industry resources to create messaging and content to support our investment strategies in real estate equity and debt.
Lead the development of appropriate product marketing collateral (with a primary emphasis on product presentations) in a timely and accurate manner.
Be responsible for gathering information, including data and copy, and deciphering how the information will show in the produced materials.
Ensure accuracy, appropriateness and quality reviews of presentations and other marketing material from a product, audience, internal best practices, and a regulatory perspective.
Utilize knowledge of industry and company product information to determine which data is most appropriate for usage.
Participate in Product Development Committee to collaborate on firm and product messaging.
Work closely with Business Development and Marketing to deliver and track content.
Track and manage content through salesforce.com and marketing production software.
Possess strong interpersonal skills to work closely with the founder, senior officers, and investment teams to coordinate one voice for the firm.
Provide periodic market commentaries and portfolio reviews in both written and verbal form.
Develop materials and position papers to establish Forum as a leader in the industry as a successful real estate operator, manager and investor.
Oversee market data research and competitive analysis.
Skills & Qualifications:
Investment product knowledge and story-building/telling expertise.
Strong understand of real estate acquisition/development process, financial marketplace, and distribution process.
Proven history of synthesizing complex investment concepts into concise straight forward product messaging.
Ability to think creatively, strategically, and independently to build a consistent story with supporting data.
Experience in financial services, specifically investment funds, real estate equity and debt products.
Background in developing content utilized with RIA, family office, high net worth and institutions.
Strong analytical skills with ability to interpret data to build a compelling investment case.
Creative approach to problem-solving and an innovative mindset to set our products apart.
Experience proof-reading, fact-checking, and an editorial eye.
Superb verbal and written communication skills with an ability to work across all levels of the organization and write clearly and concisely in both internal and external/client communications.
Highly organized with exceptional ability to manage and prioritize multiple projects simultaneously.
A personal passion to perform with uncompromising alignment with team members, clients, and partners.
Highly motivated, proactive self-starter with the ability to work both independently as well as collaboratively in a fast paced, entrepreneurial environment.
Education & Technical Skills:
Bachelor’s degree or equivalent experience required, MBA a plus.
Minimum 4 -6 years of marketing experience required, preferably within the real estate investment firm or financial services industry.
Proven experience in a content production-oriented role required.
Experience with Salesforce.
Advanced Proficiency in Microsoft Suite: Word, PowerPoint, Excel
If you are interested in this role, please submit the following: a resume as well as representative samples of content created and/or programs/campaigns developed.
NOTES:
Telecommuting is allowed.
Additional Salary Information: This range is estimated for this role. Actual pay/title may be different based on experience & credentials. This role would also include an annual bonus potential.
About Forum Real Estate Group
Forum Investment Group is a private real estate investment firm with expertise and an emphasis on multifamily housing. We focus on generating current income and long-term value creation by accessing unique acquisition, development and debt investment opportunities across real estate cycles.
*Forum for All*
We believe that differences make us better and feed innovation. Open to everything. Stopping at nothing. Forum people take action, get involved, and get results: together. We have a diverse following, serve diverse communities, and aim to reflect that within, creating a Forum for All.
