This position is responsible to develop, coordinate, and implement digital marketing strategies to drive digital adoption, customer acquisition, revenue growth, and brand reinforcement across the company. This is a hands-on role that acts as our client's digital marketing thought leader, and will employ current Digital Marketing best practice, but also have a strong understanding of fortune 500 B2B distribution environments.
PRIMARY RESPONSIBILITIES:
Work with the VP of ecommerce, and other VP and Director level leaders across the enterprise to develop and implement a Digital Marketing Strategy.
Work with the VP ecommerce, and other VP and Director level leaders across the enterprise to implement the Digital Marketing portion of the eCommerce strategic roadmap.
Identify and implement a marketing automation tool.
Develop and implement an email strategy and program including list/growth management, customer segmentation, best practices, tools, and execution of all eMail programs.
Develops a social media strategy, implements tools and processes, and directs/manages social media programs on Facebook, Twitter, YouTube, Blog, etc. in coordination with Corporate Communications and Marketing.
Develop and execute digital marketing initiatives to increase adoption and usage of all electronic commerce channels including the websites, mobile, punch-out, EDI, and scan guns.
Develop and implement a digital content strategy for our portfolio of websites and social media properties authoring original content, as well as sourcing content from vendors and other sources. Content should span the range of non-product description web content including video, whitepapers, articles, online promotions.
Develop and implement enterprise wide online customer acquisition strategy and programs leveraging best practice inbound marketing, SEO, SEM, social, etc.
Develop and implement enterprise wide revenue generation strategy and programs leveraging best practice digital marketing.
Ensures effective control of digital marketing results, and takes corrective action to ensure that achievement of marketing objectives falls within designated budgets.
Develops, with Leadership, digital marketing policy and ensures it is enforced enterprise wide.
Grows digital customer self-service from existing B2B customers, vendors, employees, thereby reducing costs to the overall business.
Acquires and retains customers and maximizes their annual value.
Maximizes margin.
Leverages and collaborates with resources in Marketing department.
Requirements
Must have skills:
Positive, upbeat, can-do, professional and responsible attitude; independent and self-directed yet also team-oriented
Digital Marketing Experience
Strong knowledge of testing methodologies, tools, standards and procedures.
Managing/leading marketing/digital programs
Strong bias for action and continuous improvement.
Experience in B2B, distribution, or related industry
Ability to make quick decisions under pressure.
Ability to work/manage across departments
Strong organizational and analytical skills.
Ability to manage through change in a fast-paced environment.
Excellent written and verbal communication skills. Including listening skills, concise communications, and ability to target messages for specific audiences.
Demonstrated analytical thinker with strong technical skills.
Experience (Needed):
7+ years of Digital Marketing in eCommerce or a related industry.
Experience working with 3rd party vendors?and contract resources.
Experience with managing large budgets ($5+ million).
Experience (Preferred):
Agile Scrum Certified
PMP Certified
Education: Bachelors’ Degree in Marketing or related field.
About HDJ & Associates, Inc.
HDJ + Associates is consistently named one of the top recruiting firms in the Pittsburgh area. We are a professional employment and search solutions company focused on recruiting the best possible talent available in today’s demanding market place.
Our clients often tell us that finding the right candidates to join their company is one of the most difficult tasks on their already overburdened task list.
Likewise, our candidates often tell us that finding the right position in today’s crowded market place is frustrating and overwhelming.
Let HDJ + Associates take the pressure out of the recruiting process for both candidates and employers. We will hit the employment bullseye each time streamlining the recruiting process to success.
