Director of Marketing and Communications

Responsibilities

• Reflect, articulate, and promote the mission, vision, and identity of Heritage Hall (HH);
• Create, implement, and evaluate the success of a comprehensive marketing and communications program that will enhance Heritage Hall’s image and position within the marketplace and facilitate internal and external communications;
• Manage the strategic and creative design of HH marketing and communications activities and materials across multiple functions and departments;
• Manage and mentor marketing & communications staff, including establishing, collaborating on, and measuring individual goals and overseeing day-to-day efforts to successfully deliver team goals and objectives;
• Oversee editorial direction, design, production, and distribution of all school publications, including Charger Call magazine and the School’s Annual Report;
• Serve as a key Heritage Hall representative/contact to the media and other external constituencies. Coordinate media interest in the school and ensure regular contact with target media. Prepare appropriate responses to media requests and provide counsel and coaching to school staff interacting with media outlets;
• Coordinate the appearance and consistency of all HH print and electronic material such as letterhead, use of logo, brochures, etc.;
• Lead and manage special marketing and communications projects that may involve special events, re-branding/logo development, capital campaign communications, and outreach;
• Develop and recommend short- and long-term strategies, policies, and budgets for the marketing and communications program and its activities. Monitor progress, assure adherence, and evaluate performance;
• Stay abreast of new developments and trends in the fields of marketing and communications, nonprofit management, and governance, as well as the daily operations of the school to help Heritage Hall operate with initiative and innovation;
• Manage efforts to seek regular input from the school’s key constituencies regarding the quality of programs and services and the school’s relevance and position in the community;
• Performs other duties as assigned by the Vice President.

Qualifications

• Bachelor’s degree in journalism, marketing, and/or public relations preferred. Graduate degree and/or professional certification in a related field is desirable;
• Minimum of five years of experience and demonstrated success in marketing, communications, or public relations, preferably in an education or not-for-profit organization;
• Demonstrated skills, knowledge, and experience in the design and execution of marketing and communications products and activities;
• Extensive successful writing and editing experience with a variety of print and online communications media to engage stakeholders, donors, and other key constituents;
• Experience serving as an organizational contact to media and other external groups;
• Experience using interpersonal skills to communicate effectively with a wide-ranging audience, including faculty, alumni, parents, media, and outside agencies/constituencies;
• Experience working with and/or providing strategic guidance regarding communications and media activities and inquiries to leadership, colleagues, faculty, students, and volunteers;
• Experience developing/managing budgets and hiring, developing, and supervising staff;
• Experience overseeing the design and production of print materials and publications, website management, and social media content creation and management;
• Experience using social media channels to share and distribute news and information and to communicate with external audiences;
• Computer literacy in word processing and page layout including Adobe Creative Suite and Apple products and other general-purpose tools (Acrobat, FTP).

Competencies/Attributes

The successful professional will have or be:

• A self-starter and team-player who is driven to learn and continually seek ways to improve professional skills and programs, modernize internal systems and implement best practices;
• Able to work with enthusiasm and pride as a member of the Heritage Hall community and serve as a role model to students and peers;
• A strategic and creative thinker, insightful and curious; ability to develop concepts and see them through to implementation;
• Integrity, warmth, confidence, a positive outlook, and a good sense of humor;
• Able to juggle and prioritize multiple projects under tight deadlines in a fast-paced environment;
• Strong customer service orientation toward all members of the School’s immediate and extended communities;
• A high level of creativity, initiative, attention to detail and strong organization skills.

Heritage Hall is an equal opportunity employer that values diversity.

If this opportunity to join a vibrant community intrigues you to explore the possibilities, we invite you to submit a resume with references and cover letter. Please send to Genifer Ring, gring@heritagehall.com, by April 19 for a spring/summer 2021 start date. All inquiries and submissions will be treated with confidentiality.