The US Digital Growth Platform department is expanding our agile team to accelerate scaling a digital ecosystem that allows us to connect (CRM, Influencers), convert (DtC, Social Commerce) and co-create (Product Customization) with our consumers in new ways.
Your role, as the Consumer Experience (CX) Growth Marketing Manager, is to assist with building and scaling Influencer and CxM (Consumer Experience Management) capabilities in the US CH Business. The role will work cross functionally to drive the growth of our customer base through optimizing our consumer experience via social and owned channels/tactics aligned to overall brand strategy.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Support and execute CX capability strategies (Influencer, CxM, Social, and Dtc) that drive revenue, growth, and are scalable and sustainable under the direction of the Acceleration Lead
Execute CX tactics supporting business strategy and business objectives
Responsible for real-time performance marketing optimization to increase engagement and other key metrics
Dissect business and consumer data to develop insightful CX solutions that support paid, owned, earned and shared consumer engagement touchpoints along the path to purchase
Responsible for development of CX content and execution: creation of briefs to ensure that activations deliver consistency in brand message, tone of voice and creative representation
Work with CX program manager to coordinate project schedules (from kick-off to post-performance) and ensure delivery of all assets on time and on budget
Establish and maintain relationships with networks and agencies for ongoing and campaign-based support
Monitor key trends, brands and competitors’ performance across top markets
Communicate and coordinate between team and brand(s) to align all team members, ensure communication between brands and team are transparent
Collaborate cross-functionally with Media and Digital Marketing teams to execute strategies and meet business goals
Highly analytical thinker who can identify key insights to make data-driven decisions, steer optimizations and testing, and clearly communicate these to a diverse set of stakeholders for driving through programs for 3-5 different brands
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
2 + years of experience in digital marketing including Influencer and/or lifecycle CRM marketing
Experience working with social engagement tools/platforms (i.e. Hootsuite, Social Studio, Sprinklr) and/or strong familiarity with CRM technology including Marketing Automation platforms/ESPs and historical experience implementing campaign
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Experience building new influencer and/or CRM capabilities within existing brands; Health & Wellness or Beauty brand experience a plus
Knowledge of and expertise in martech tools, CDP/DMP experience a plus
Experience identifying, recruiting, negotiating and managing influencer contracts
Social Community Management experience at plus
Characteristics:
Action Oriented: “Can do” and “Does do” attitude; Ready to jump in and make an immediate impact through agile methods and proactive nature; high energy level and credible experience
Trend Spotter: You are the person who is in the know. Self-driven expert in all things pop culture and stays in front of CX platforms: YouTube, Pinterest, Instagram, Facebook, Snapchat, Twitter, TikTok search engines, editorial publishers and emerging digital platforms
Translator: You understand the nuances and complexities of data but act as a simplifier, realizing that data and insights are only powerful if they drive action
Positive Pioneer: You know there’s a lot of unknown in this space, and you’re okay with that. You embrace the new and explore new spaces with excitement. You have big ideas and can both implement them yourself or inspire others to come along with a positive attitude
Teacher: Willingness and ability to educate and upskill internal colleagues on digital ecosystem best practices and their impact to the business
Interpersonal Savvy: Ability to effectively work with and connect with all levels of stakeholders across multiple functions using active listening skills and open mindset to build strong relationships and collaboration
Think Big and Small: Wake up thinking about big bold ideas but only sleep knowing your i’s are dotted and t’s are crossed
Why GSK?
Our values of Consumer-first, Transparency, Respect and Integrity are at the heart of our company, guiding our decisions and everything we do so that we can deliver for consumers and customers, and make GSK Consumer Healthcare a brilliant place to work. At GSK, we work to strive for a culture of customer & consumer obsession, a growth mindset, powerhouse execution, agile ways of working along with digital, data and analytics at the core.
Our Health & Wellness portfolio has an extensive global reach. With many brands owning the #1 global rank for their category such as ChapStick®, Emergen-C®, Advil ®, Centrum ®, Caltrate® , Preparation H® and Nexium 24HR®. In the US, we are now the number 1 leader in the OTC (Over-the-Counter) business.
Internal Number: 277641
About GSK
We believe strongly in inclusion and diversity. Not only is it the right way to do business, but it also leads to business success – unleashing the enormous potential of the differing knowledge, abilities, experiences and styles of our people, and enhancing our ability to respond to the differing needs of our patients and consumers.
Our values of Consumer-first, Transparency, Respect and Integrity are at the heart of our company, guiding our decisions and everything we do so that we can deliver for consumers and customers, and make GSK Consumer Healthcare a brilliant place to work. At GSK, we work to strive for a culture of customer & consumer obsession, a growth mindset, powerhouse execution, agile ways of working along with digital, data and analytics at the core.
Our Health & Wellness portfolio has an extensive global reach. With many brands owning the #1 global rank for their category such as ChapStick®, Emergen-C®, Advil ®, Centrum ®, Caltrate® , Preparation H® and Nexium 24HR®. In the US, we are now the number 1 leader in the OTC (Over-the-Counter) business.
