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CM Marketing, Communications and Recruitment Coordinator
University of California Santa Cruz
CM Marketing, Communications and Recruitment Coordinator
University of California Santa Cruz
 CM Marketing, Communications and Recruitment Coordinator Location: Silicon Valley Job ID: 16072 Initial Review Date (IRD) UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit. The Initial Review Date (IRD) for this job is: 04-05-2021 Dept Marketing Statement Originally founded in 1997, the Baskin School of Engineering is the first professional school at UC Santa Cruz. Over the past 20 years, Baskin Engineering has become a unique 21st century school of engineering and technology, characterized by evolutionary growth fueled by on-going research opportunities that open new areas of intellectual inquiry. Baskin Engineering has grown to include six academic departments, a variety of research centers and institutes, and has ambitious plans for further programmatic growth. The focus of Baskin Engineering educational programming is to instill strong basic knowledge for sound practice in science and ethical engineering for the well-being of society, and its diverse curricula facilitate creative thinking and prepare students for productive and rewarding careers. Baskin Engineering is focused on building collaborative connections and expanding instruction and research activities for faculty and students at UC Santa Cruz, both at its Santa Cruz campus and at its campus in Silicon Valley, the international center of technological innovation. The Computational Media Department is dedicated to the creation, enhancement, and study of media forms where computational processes enable deeply interactive and generative experiences. The Department emphasizes the construction of technologies that make possible novel media experiences, such as computer games, while simultaneously embracing and engaging in theoretical and practical approaches from the arts, humanities, and social sciences. The Department offers top ranked game programs in the world: a BS in Computer Game Design, a Professional MS in Games and Playable Media, a Professional MS in Serious Games, and an MS and PhD in Computational Media, where students learn game design, programming, and production skills from award-winning faculty. This position is directly involved with the professional master's game programs offered at the UCSC Silicon Valley Center located in the heart of Silicon Valley, the worldwide epicenter for industry and innovation in games, and information technology. The UCSC Silicon Valley Center opened in 2016 and the building features contemporary interior design with multiple classrooms, computer labs, and project rooms, along with an event center, sound studio, and television studio. Job Overview The Marketing, Communications and Recruitment Coordinator for UC Santa Cruz's two Professional Game Programs, (1) Games and Playable Media and (2) Serious Games, is responsible for creating, developing and managing a strategic marketing plan and a new brand for the game programs, which includes developing promotional materials, short- and long-term strategic plan. The Coordinator will use analytics to boost our reach to target audiences, especially for the serious games program, both nationally and internationally. The Coordinator will develop comprehensive promotion and advertising materials and use methods for search engine optimization to reach our audiences. The Coordinator will develop a strategic plan for social media outreach to target markets locally, nationally, and internationally; develop marketing materials, including fliers, social media posts and advertisements, and webinar materials to educate the public on our programs; as well as be technically oriented to use analytics and search engine optimization techniques to boost the programs in appropriate venues. Further, the Coordinator will conduct outreach to appropriate industries to market our students and our programs to potential student employers. The position is based in the UC Santa Cruz Silicon Valley Center in Santa Clara, California, where the degree programs are located; however, employees are also expected to spend a day per week in Santa Cruz as needed for meeting with Santa Cruz campus faculty and staff. The Coordinator will conduct outreach to both industry and potential students, and thus may be required to travel to conferences, such as Game Developers Conference, as well as attend game festivals and conferences. The Coordinator will work with the Vice Chair of the Games and Playable Media MS program, the Vice Chair of the Serious Games MS program, the Computational Media Department Chair, and the Graduate Student Advisor. The Coordinator will establish and maintain inter-institutional relationships with faculty and staff at colleges and universities that are likely to send students to our programs. The Coordinator is expected to attend the NAGAP (Association for Graduate Enrollment Management) Annual Conference. An important goal of the position is to improve the diversity of the student population. The Coordinator will be required to participate in diversity-oriented activities and conferences (such as the Grace Hopper Celebration of Women in Computing); meet with student groups who support diversity during campus visits; and participate in campus visits/graduate school fairs at Hispanic Serving Institutions and Historically Black Colleges and Universities. Pay, Benefits, & Work Schedule Salary Information: $73,300 - $104,600/annually. Salary commensurate with qualifications and experience. No. of Positions: 1 Benefits Level Eligibility: This position is eligible for Full benefits Schedule Information: Full-time, Fixed Percentage of Time: 100% Average Hours Per Week: 40 Days of the Week: Mon-Fri Shift Includes: Day Employee Classification: This is a Career appointment Job End Date: 6/30/2023 with possibility of extension Work Location: UCSC Silicon Valley campus (Santa Clara, CA) Union Representation: None Travel: Up to 25% of the time Job Duties 35% - Develop strategic marketing and branding plan:
30% - Perform marketing and branding activities:
25% - Perform communication activities:
Perform yield activities:
5% - Evaluation of outreach and yield effectiveness:
5% - Professional development:
Maintain relationships:
Required Qualifications
APPLICANTS ARE REQUIRED TO USE THE UCSC ON-LINE PROCESS View full job description and access on-line application: https://careerspub.universityofcalifornia.edu/psp/ucsc/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=11&JobOpeningId=16072&PostingSeq=1 To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees. Copyright 2017 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-31f845f75056a4498363045422bf81cb
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Internal Number: 2176661
About University of California Santa Cruz
UC Santa Cruz is a public university like no other in California, combining the intimacy of a small, liberal arts college with the depth and rigor of a major research university.
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