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Director of Recruitment Marketing
Rowan University
Job Title: Director of Recruitment Marketing Department: Admissions Division: Student Affairs Reports to: Vice President of Strategic Enrollment Management Summary: Reporting to the Vice President of Strategic Enrollment Management, the Director of Recruitment Marketing oversees the planning, execution, and continuous improvement of recruitment marketing, branding and strategic enrollment management process in support of university-wide enrollment goals. The Director works closely with the Vice President to strategize, plan and execute multi-channel marketing efforts designed to support recruitment business goals, priorities and trade-offs. The Director has a comprehensive understanding of multi-channel marketing and integrated communications strategies/campaigns to optimize reach, constituent engagement, and the attainment of aggressive student enrollment goals. The Director contributes to the areas of researching, conceptualizing, producing, publishing, and measuring effective traditional and digital marketing and communications and participates in other recruitment and enrollment activities as assigned. The Director is analytical, action-oriented, and data-savvy, and has strong knowledge in marketing analytics as well as enrollment management analytics. Description: Primary Responsibilities
Qualifications: Required
Desired
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