The Johns Hopkins University is one of the world’s leading research universities. The mission of the University is to educate its students and cultivate their capacity for life-long learning, to foster independent and original research, and to bring the benefits of discovery to the world.
The Johns Hopkins Bloomberg School of Public Health is the number one school of public health in the U.S. and the oldest and largest, public health school in the world.
Since its founding in 1916, the Bloomberg School has advanced research, education, and practice to create solutions to public health problems around the world. In honor of its Centennial anniversary, in September 2016, Bloomberg Philanthropies announced a transformational $300 million gift to improve health in the United States, establishing The Bloomberg American Health Initiative. Through education, research, and practice, the Bloomberg American Health Initiative works to tackle critical, 21st century challenges to public health in the United States, aiming to improve health and save lives nationwide. It has five focus areas: addiction and overdose; environmental challenges; obesity and the food system; risks to adolescent health; and violence. (https://americanhealth.jhu.edu)
The Johns Hopkins Bloomberg School of Public Health is seeking a Director of Communications to play a critical role in furthering the important mission of the Bloomberg American Health Initiative.
Essential Duties and Responsibilities
The Director of Communications will shape and advance the Initiative’s communications strategy, message, and brand across local, state, national and global communications. The Communications Director will work closely with Bloomberg Philanthropies and external firms in developing the Initiative’s message and disseminating it. The position reports to the Director and Associate Director and will work closely with faculty, staff, students, the School’s central communications and marketing team and other media departments to ensure a comprehensive and coherent strategy through which the Initiative’s message is disseminated.
The work of the Communications Director will promote the work, prominence, and leaders of the Bloomberg American Health Initiative through earned media, thought leadership opportunities, website content, social media, live and virtual events, other digital platforms. This includes but is not limited to media relations, content development including press releases, blog posts, social media posts, the website, e-newsletters and the American Health Podcast.
The Communications Director will be responsible for assisting in the development of a marketing strategy for the Bloomberg Fellows program and will develop, oversee, and conduct public presentations designed to promote the Bloomberg American Health Initiative. The Communications Director will be responsible for ensuring accurate representation of the Initiative on the internet, including social media platforms. The Communications Director will be responsible for budget development, implementation and fiscal approval of communications and media-related projects.
SPECIFIC DUTIES AND RESPONSIBILITIES
Providing vision, leadership, and counsel for the Initiative’s communications, including articulating, and overseeing an integrated communications plan.
Creating and overseeing the creation of original content across a variety of platforms, across current and emerging channels.
Formulating and managing a comprehensive media relations strategy and program at the local, state and national levels encompassing print, television and social media outlets.
Overseeing budget, implementation and fiscal approval of communications and media-related projects
Developing and managing agreements and contracts with external communications firms
Engaging with key media outlets, both proactively and reactively, to generate high quality, high impact media coverage.
Managing communications for events, live and virtual, including the annual Bloomberg American Health Summit.
Proactively identifying strategic communication opportunities with internal and external partners.
Developing benchmark criteria to track and evaluate the effectiveness of the communications strategies on a regular basis.
Developing and implementing a stakeholder communications strategy to share the Initiative’s work with key stakeholders including but not limited funders, school leadership, industry partners, and policymakers.
The Bloomberg American Health Initiative Communications Director must have:
Master's degree in communication, marketing or related field.
Minimum of 8 years related experience required developing and implementing complex and comprehensive communication or advocacy strategies.
10 years related experience preferred. Experience in public health is preferred. Journalism experience is a plus.
Holistic understanding of all aspects of communications, positioning and messaging, including industry best practices in both traditional and emerging media platforms and experience with state-of-the-art communications technology.
Significant experience working with national media outlets and digital media channels.
Demonstrated leadership experience designing and executing a strategic communications plan in a complex organization with varied priorities and stakeholders.
Outstanding management and planning skills, including the ability to handle multiple projects simultaneously in a decentralized environment.
Excellent and nuanced writing ability and range.
Strong interpersonal skills, persuasive presentation, and public speaking skills.
Classified Title: Director Communications & Marketing Role/Level/Range: L/04/LE Starting Salary Range: Commensurate with Experience Employee group: Full Time Schedule: M-F/7.5 hours Exempt Status: Exempt Location: 05-MD:School of Public Health Department name: 10001021-BAHI Operations Personnel area: School of Public Health
The successful candidate(s) for this position will be subject to a pre-employment background check.
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