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MARKETING ANALYTICS MANAGER
Job Summary: The University of Wisconsin-Madison Division of Continuing Studies is seeking a dynamic marketing analytics manager to inform and guide the omni-channel marketing efforts of high-profile programs. As part of the Integrated Marketing Communications (IMC) digital team, this person will collaborate with team members, program partners and outside vendors to research, build, test and effectively communicate data-forward marketing insights that drive conversion and engagement. The preferred candidate will be a great communicator that is passionate about marketing and/or higher education, and embraces our culture of diversity, equity and inclusion.The ideal person should be well-versed with leading a mix of data analysi


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