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Trade Marketing Manager
业务目标支持Trade&Pharmacy完成销售指标制定及落实市场推广策略与BU中央市场部合作,建立非目标医院市场的市场策略,落实各产品的推广策略和推广信息,推动雅培产品在非目标医院市场的品牌影响力。根据第三方合作伙伴项目、深度分销和零售团队的需求和特点,结合产品策略制定市场策略并落实。举办和参加市场会议定期和中央市场部协调省份以及全国性专家会议,组织或参与区域或全国的市场会议,共同推动雅培产品的市场影响力运营学术平台,提升平台雅培产品学术教育的影响力,增加与客户的粘性制定市场费用计划并落实,合理使用支持业务部门市场活动组织、帮助或参与零售团队或第三方合作伙伴或深度分销的会议和跟踪会议的执行协助客户或合作伙伴开展患者教育活动摸索新的创新项目的试点,并建立新项目的市场策略定期培训根据零售团队或第三方合作伙伴或深度分销的具体需求,进行线上线下产品知识和销售技巧的培训定期更新产品培训资料/PPT,OEC PPT,DA,POSM材料以及其他一切市场宣传促销品,以支持每项会议的开展。创新项目的经验分享和推广培训报表系统完成各类报表及季度报告、经验分享等PPTOEC及客户管理严格遵守OEC,无违反OEC行为


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