The Assistant Director of Marketing will serve an integral role in the overall marketing and promotion of Northwestern Athletics with a primary focus on elevating the fan experience while prioritizing the creation of new revenue opportunities in-venue and on boards at select sport programs, with a focus on Northwestern’s Olympic team sports. Through creative script creation and programming, this role will ideate and execute new inventory for prospective partners that will enhance the fan experience. In addition, this role will serve as the secondary marketing contact for Northwestern’s Men’s Basketball team overseeing all court operations and assisting the Director of marketing as well as being a key component in elevating the football fan experience at all home games.

Reporting to Director of Marketing, this position will facilitate the development and execution of strategic plans supporting brand awareness, ticket sales and other revenue generating initiatives. They will work closely with all members of the Athletic Department as well as numerous contacts outside the University community.

*Note: Not all aspects of the job are covered by this job description.

Essential Duties and Responsibilities

1. Serve as the contact from the Marketing department for select cross-functional teams overseeing various sports programs.
2. For assigned sports programs, facilitate the creation and implementation of a comprehensive marketing, ticket sales, social media and public relations plan including coordinating calendars and timelines with each external affairs unit.
3. Act as the gameday event director and producer for assigned sports programs which entails writing game scripts, directing in-game fan experience elements, working to ensure sponsorship fulfillment and the scheduling and onsite oversight of gameday staff.
4. Serve as a liaison between the sports program and the department's community relations area to enhance the profile of the team's involvement in the community.
5. Assist in the execution of the gameday events for all home football and men’s basketball games including, but not limited to, overseeing and managing interns to ensure on-field/on-court sponsorship elements are appropriately executed, planning and executing gameday operations, and assisting with activation of ticket sales initiatives, as assigned.
6. Assist with special programs and community relations events for the athletic department.
7. Serve as the liaison for the marketing department with various constituents on campus, as well as within the Evanston and Chicago communities.
8. Responsible for adhering to all Department and University policies and procedures, as well as the rules, regulations, bylaws and interpretations of the Big Ten Conference, CSC and the NCAA.
9. Responsible for adhering to all Department and University continuing education initiatives and required certifications and trainings.

*Will perform other duties as assigned.

Minimum Qualifications 

• Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience.
• Two years or more of relative experience in advertising, marketing, graphic design, content creation, public relations or other similarly related field.
• Previous experience working for a collegiate or professional athletics team, organization or league.
• Proven track record of delivering success in the areas marketing, graphic and web design, content creation, public relations.
• Ability to work both independently and collaboratively across all teams.
• Strong organizational and time management skills.
• Professional verbal, written and interpersonal communication skills.
• Ability to work in dynamic fast paced environment.
• Ability to handle multiple tasks at once and meet deadlines.
• Ability to work cooperatively with others and effectively interact and establish engaging relationships with a wide variety of constituents.

Preferred Qualifications 

• Knowledge of rules and regulations of the NCAA, CSC, Big Ten Conference and Northwestern University preferred.
• Previous experience with game production software (ShoFlo, Click Effects, Sound Director, etc).
• Previous experience with paid digital and email marketing systems and processes (Eloqua).
• Previous experience in directing or producing a complete run of show at collegiate or professional sporting events.

About Northwestern University

Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Faculty members include Tony Award winners, MacArthur Fellowship recipients and members of numerous honorary and professional societies, National Academy of Engineering, American Academy of Arts and Sciences and American Council of Learned Societies. Research thrives at Northwestern University. Interdisciplinary teams at Northwestern work to solve society's problems and facilitate clinical and commercial use of their innovations with partners at Argonne National Laboratory, Fermilab, and local universities. Beyond being a dynamic learning organization, Northwestern employs a dynamic and diverse mix of faculty and staff who work proactively to ensure that the University is a special place to work. Northwestern is committed to the recruitment of a diverse faculty, staff and student body, fostering a climate that treasures differences and provides rich opportunities for learnin...g. To that end, Northwestern University actively seeks women, minorities, veterans, and disabled persons for employment and promotion throughout the University. The Northwestern Work Environment. Our two main campuses are situated along Lake Michigan’s lakefront. The Chicago campus, located between the Magnificent Mile and Lake Michigan, offers outstanding views and is within walking distance of some of the city’s main attractions.The Evanston campus, just 12 miles north of downtown Chicago, sits among charming residential neighborhoods, parks, beaches, and bike trails.At our newest campus, in the architecturally significant Education City in Doha, Qatar, the University offers undergraduate programs in partnership with the Qatar Foundation. Northwestern offers many benefit options to full and part-time employees including: Competitive compensation, Comprehensive medical, dental, and vision coverage, Tuition reimbursement, Pre-tax transit options, Professional development opportunities, Vacation, sick, and holiday pay, Excellent retirement plans, Work/Life balance and resources, Dependent care match, Faculty-Staff Assistance Program. We also provide employees with access to an abundance of recreational, cultural, and enrichment opportunities that take place on and off campus.

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