The Digital Marketing Specialist handles the production of digital marketing and communications tactics including email production, email automation, digital advertising, and social media advertising. This position also is responsible for content moderation on the AACE website, working with the Content Marketing Manager to make updates to the AACE website. This position coordinates AACE podcasts including managing a content calendar and overseeing the scheduling and recording of AACE podcast episodes. The Digital Marketing Specialist will also assist with branding and the creation of AACE-branded presentations used by spokespeople at conferences and meetings.

Duties and Responsibilities:

• Email Marketing & Automation: Design, build, and deploy email campaigns and automation workflows using Feathr platform to support member communications, event promotions, and educational content distribution.
• Digital Advertising: Create and manage digital advertising campaigns through Feathr, including display ads, retargeting, and social media advertising.
• Website Content Management: Collaborate with the Content Marketing Manager to update and moderate content on the AACE website using Drupal CMS, ensuring accuracy and brand consistency.
• Podcast Management: Own end-to-end management of the AACE Podcast using Buzzsprout, including content planning, guest coordination, production oversight, and analytics tracking.
• Presentation & Brand Materials: Create professional, on-brand PowerPoint presentations for AACE spokespeople, leadership, and conference use while maintaining presentation templates and branded assets.
• Analytics & Reporting: Pull and analyze basic metrics from Google Analytics to inform marketing strategy and create reports on website traffic and campaign performance.
• Social Media Support: Schedule and publish social media content using Sprout Social platform while monitoring engagement and supporting organizational marketing campaigns.

Job Specifications:

• Bachelor’s degree required.
• Minimum of 5 years of experience developing targeted digital marketing communications and campaigns.
• Experience with email automation and digital advertising, strong analytical skills, and ability to think strategically.
• Experience working with email automation tools, digital advertising platforms, Drupal CMS, Google Analytics, and Sprout Social preferred.
• Excellent oral and written communication skills. Accountable, attentive to details and strong follow-through.
• Flexible and able to multitask; can work within an ambiguous, fast-moving environment, driving towards clarity and solutions.
• Possesses integrity, credibility, and commitment to the mission of AACE.
• Excellent interpersonal skills and ability to collaborate with colleagues at all levels of the organization.
• Minimal travel may be required up to twice a year.

About American Association of Clinical Endocrinology (AACE)

About AACEWelcome to American Association of Clinical Endocrinology (AACE). Founded in 1991, we are a global, inclusive community of more than 5,700 endocrine-focused clinical members, affiliates and partners from every walk of professional life.We are a dynamic organization that continues to lead the way in the endocrine community with clinical knowledge and experience. Formerly known as the American Association of Clinical Endocrinologists, in 2020 we launched a new name and brand that will further our mission. Learn more about the change here.Our mission is elevating the practice of clinical endocrinology to improve global health. Our vision is achieving healthier communities through endocrine innovation, education, and care. Core Values:Patient Care CenteredInclusiveCollaborativeExcellenceInnovativeWe are the human face and the professional hands of endocrinology that touch tens of millions of patients a year with the latest clinical advances, to improve the health and the lives of those who live with endocrine and metabolic disorders. As the vital hub of knowledge and experience in clinical endocrinology, we define the best paths of patient care and disease prevention, educate... multi-disciplinary care teams and our patients, and set the factual record straight about endocrine diseases.Together, we are elevating the practice of clinical endocrinology to benefit each individual patient and the health of our society.For our members, we offer an inclusive community that shares and disseminates our collective knowledge, experience, ideas and ideals, giving each member a voice.For our patients, we translate the complex science of some of the world’s most serious, endemic and fast-growing diseases in order to optimize their care.With our partners, we collaborate to accelerate the implementation of evidence-based best practices so that patients can benefit from medical advances as soon as possible.For the public, we proactively educate and communicate about endocrine diseases and the valuable role endocrinologists play in treating them.Together, we are the human face, and the human touch, of endocrinology.Together, we are AACE.

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