Job Summary:

Supervises, guides, and/or instructs the work assignments of subordinate staff.  Supervises the development, implementation and planning of an overall marketing strategy for a section, division, or agency.  Develops and administers the marketing budget.

Primary Duties & Responsibilities:

• Supervises and plans work of assigned staff.
• Develops effective marketing materials (eg, exhibits and promotional materials).
• Develops marketing plans and outlines marketing and advertising strategies.
• Establishes and maintains a working relationship with area business community, internal and external agency customers, and other related contacts.
• Evaluate the financial aspects, such as budgets, expenditures, research, and development.
• Facilitates implementation of marketing plans with management and/or staff.
• Manages/leads strategic planning process in accordance with established guidelines.
• Negotiates contracts with vendors and distributors to manage product distribution.
• Provides direction and oversees the development of an effective and comprehensive marketing plan.
• Select products and accessories to be displayed at trade or special production shows.

Entry Qualifications

Bachelor’s degree in a related field from an accredited college or university AND four years of related experience OR one year of experience required at the lower level Marketing Specialist 3 (GSP072) or position equivalent.

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