Develop and implement the District’s long-term and short-term campaign strategy for marketing and ridership campaigns for SamTrans, Caltrain, TA, and SMCEL in coordination with Communications, Government & Community Affairs, Marketing, Creative Services, Social Media, Digital Marketing, Customer Experience & Service.

Assist the Deputy Chief with developing industry standard rubrics utilizing market research to define campaign objectives, create compelling and creative programming, execute on campaigns, and report on results.

Provide strategic recommendations and change management leadership cross-departmentally, optimizing the Communications division’s effectiveness.

Implement the District’s voice and brand through messaging, talking points, presentations, memos, and position statements for use by externally facing departments.

Supervises staff. Hire, mentor, and take appropriate corrective and/or disciplinary action. Ensure EEO policies and procedures are followed. Participate in selection of marketing staff. Coordinate staff training and professional development. Establish performance objectives. Monitor and evaluate employee performance.

Develop project objectives, scope, delivery schedules, and services agreements with internal staff and stakeholders to drive long-term and short-term projects to success.

Use analytics and Key Performance Indicators (KPIs) to guide project direction, prioritize tasks, and shape marketing strategy.

Lead copywriting efforts for strategic marketing campaigns on public-facing websites and blogs for SamTrans, Caltrain, TA, and SMCEL, as needed.

Responsible for the accurate and contextual translation of marketing campaign content into English and other languages primarily used by agency customers.

Hold stakeholders in other departments and divisions accountable to deadlines.

Collaborate with the Creative Services in development of multimedia content creation in support of marketing campaigns for use across digital, web, radio, TV, and other mediums.

Perform ongoing project management, oversight, and budget monitoring for communications and marketing projects.

Prepare marketing campaign reports. Track campaign metrics (CTR, conversions, ROI), evaluate outcomes against targets, and recommend optimizations.

Act as primary point of contact for marketing and communications projects with external stakeholders about regional marketing campaigns as necessary.

Manage shared data and documentation using SharePoint and District Hub as necessary.

Perform all job duties and responsibilities in a safe manner to protect oneself, fellow employees, and the public from injury or harm. Promote safety awareness and follow safety procedures to reduce or eliminate accidents.

Perform other duties as assigned.