Job Description:

• Assists with administration and ongoing maintenance of Executive Educationâ™s marketing technology, including Salesforce, Marketo and Cvent.
• Owns and maintains Executive Education data quality and data cleansing processes, including both auto and manual updates.
• Manages the Marketo and Cvent Salesforce integrations, regularly reviewing all campaigns and registrations to ensure data is syncing properly and promptly resolves all issues.
• Partners with the Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions; prepares and presents regular program analytics to the marketing team.
• Builds and maintains advanced/complex automation techniques in Marketo, (i.e., nurture programs, segmentation, dynamic content, etc.).
• Supports the Marketing Systems Administrator with Account Based Marketing strategy and initiatives for the marketing and enrollment, and business development teams.
• Supports the Marketing Systems Administrator with systems upgrade and process-improvement tools research, initiatives and roll-outs.
• Assists marketing team with email program builds and day-to-day Marketo support; serves as Marketo subject matter expert.
• Develops and maintains systems training and resources; regularly meets with cross-functional teams to provide in-person training as needed.
• With moderate direction from others, conducts business process analyses, needs assessments, and preliminary cost/benefits analyses. Uses basic understanding of applicable business processes, systems, and industry requirements.
• Administers new IT developments, keeps up with evolving business requirements, and uses knowledge of University systems to recommend appropriate systems alternatives and/or enhancements to current systems.
• Performs other related work as needed.

Preferred Qualifications

Experience:

• Relevant Salesforce experience.
• Relevant experience with Marketo or other Marketing Automation tools.
• Previous marketing experience.

Certifications:

• Marketo certification.

Technical Skills or Knowledge:

• Proficient with Tableau.
• Proficient with Google Analytics reporting.

Preferred Competencies

• Excellent oral and written communication skills.
• Work well with multiple departments.
• Accomplished organizational skills and knowledge of how to prioritize workflow.
• Adapt quickly to and manage changes in daily workflow.
• Understand and balance the different priorities of Executive Education.
• Professional demeanor.
• Work successfully as member of team.

Working Conditions

• Work flexible hours according to demands of business.

Application Documents

• Resume/CV (required)
• Cover Letter (required)

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.

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