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VP, Marketing Technology Lead (MarTech), Consumer Banking Group

DBS Bank Limited

Singapore, Singapore

Vice President, SME Segment Marketing, Institutional Banking Group COO-Office

DBS Bank Limited

Singapore, Singapore

AVP / VP, Specialist, Marketing, Consumer Banking Group

DBS Bank Limited

Singapore, Singapore

AVP, Sustainability Initiatives, Group Strategic Marketing & Communications

DBS Bank Limited

Singapore, Singapore

Senior Associate, Marketing and Community Lead, Consumer Banking Group

DBS Bank Limited

Singapore, Singapore

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VP, Marketing Technology Lead (MarTech), Consumer Banking Group

DBS Bank Limited

Details

Posted: 14-Oct-21

Location: Singapore, Singapore

Type: Full Time

Salary: Open

Internal Number: 12386134

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
A Martech Lead will help look at our current martech stack - do an inventory, visualise what is needed to build a data led marketing powerhouse and evangelise to get buy-ins from all stakeholders. This person embraces change, is innovative and is hungry to drive best-in-class marketing solutions.
Responsibilities
1. Technology

Plan, consolidate and recommend the overall stack of martech requirements
Integrate and standardise existing martech stack, including plugging identified gaps
Drive implementation of solutions to keep pace with external digital changes
Leverage existing martech solutions like Adobe Target and Adobe Manager.

2. Process

Design and manage internal workflows and processes
Integrate martech with non-marketing or other banking systems
Operate martech products as an administrator, including martech budget

3. Data

Perform security reviews such as data privacy and compliance reviews of martech solutions
Monitor data quality within martech products
Oversee martech governance such as ensuring martech stack is up-to-date and effective tracking (eg. tagging taxonomy, mobile analytics tools like Appsflyer)

4. People

Lead a martech squad comprising tech SMEs to ensure alignment and delivery of the team's desired business impact
Train and support marketing staff on using martech. Training should also extend to other staff such as product managers and business analytists
Champion martech adoption and ensure all staff incorporate martech stack as part of product/service initial build instead of as an afterthought

Requirements

Strong background in martech with minimum 8 years demonstrable experience
Effective communicator equally at ease with business and technical stakeholders
Inquisitive mind that keeps pace with changes in the marketing landscape from both legislation and technology angles
Strong project management experience
Team player with leadership qualities

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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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