The Email Marketing Specialist will join the Email Marketing Team and is responsible for the development, execution, and reporting of email marketing programs for our production and marketing nationwide. The email marketing team is tasked with creating and monitoring a wide variety of email marketing campaigns. Ensuring design and layouts of emails are optimized, user and mobile-friendly.
Work with marketing and production teams to achieve business objectives through email
Create and monitor a wide variety of email marketing campaigns
Ensure design and layouts of emails are optimized, user and mobile-friendly
Proofread key messaging in and out of email templates, placing client first
Proofread emails for clarity, grammar, and spelling.
Include persuasive 'call-to-actions' in email marketing
Use statistical analysis and reports to generate and tweak campaigns
Track & analyze campaign results
Own end-to-end email campaigns assigned to you, including content, production, testing, setup, and deployment
Manage the planning, execution, and continuous improvement of our existing email marketing campaigns
Coordinate A/B testing of various email campaign features (i.e., subject lines, layouts, color, cadence, etc.)
Work with the team to design, execute and regularly monitor all email programs, campaigns, and A/B tests. Continually optimize for improvement of existing email programs while testing new ones. Focus on customer acquisition and retention
Clearly and succinctly communicate results to key stakeholders and work cross-functionally with multiple stakeholders
Work with our customer-facing advisors to implement leads and customer outreach strategies that build relationships and drive growth.
Stay current with email marketing best practices for content, design, and strategy.
Maintain a high standard of customer data to support the creation of personalized email messages
Assist in enforcing email best practice across the organization
What you will need to be successful in this role
Excellent copywriting and copyediting skills
Strong problem solving, analytic, and strategic-thinking skills are required.
Computer proficiency, including knowledge of MS Office, is required.
Proficient in Adobe Photoshop or Adobe InDesign
Expert in HTML and CSS
2+ years' experience with marketing automation platforms, such as, Salesforce Pardot, Salesforce Marketing Cloud, Marketo, or equivalent required
Direct experience with Salesforce Pardot preferred
Experience working on multiple email programs and enterprise-level marketing platform preferred
Strong written and oral communication skills, as well as proofing skills required
Exceptional organizational skills, detail-oriented and ability to multi-task required
Bachelor's degree or equivalent
One to three years prior experience in a similar position.
Berkadia, a joint venture of Berkshire Hathaway and Jefferies Financial Group, is a leader in the commercial real estate industry, offering a robust suite of services to our multifamily and commercial property clients. Powered by deep relationships and industry-changing technology, our people sell, finance, and service commercial real estate, providing support for the entire life cycle of our clients' assets. Our unique ownership structure allows us to put the client's interests first and creates a marketplace that delivers a superior experience.
Applicants who require accommodations to participate in the interview process should contact the Talent Acquisition Team to arrange for such accommodations by emailing: Talent.Acquisition@Berkadia.com
Berkadia does not share salary ranges in its job postings. Any salary-related information you see posted externally has not been provided or verified by Berkadia and may not be accurate.
Berkadia is an equal opportunity employer and affords equal opportunity to all applicants and employees for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status or any other status protected under local, state or federal laws.
Berkadia is a leader in the commercial real estate industry, offering a robust suite of services to our multifamily and commercial property clients. Powered by deep relationships and industry-changing technology, our people sell, finance, and service commercial real estate, providing support for the entire life cycle of our clients’ assets. Our unique ownership structure allows us to put our clients’ interests first and create a marketplace that delivers a superior experience.