* Develop and execute creative marketing strategies for Yale TA including social media campaigns to activate the Yale brand and EVP. * Participate in the design and production of engaging employment branding/marketing materials and campaigns for internal and external recruiting communications that represent the Yale history, culture, and value proposition to candidates. Promote DEI and Belonging and Yale's value of DEIB through marketing. * Evaluate mediums and combinations of mediums (e.g., social media, email, advertisements, webpages, print, news source) for effectively sharing general Yale employment messages and job ads. * Present a clear, consistent, and attractive employer brand while sourcing for candidates. Use programmatic ad buying and targeted strategies to stay in front of job seekers to continually build talent pipelines. Leverage cutting edge tools, methodologies, and strategies to source and convert passive candidates to active candidates. Set strategy for how to re-engage with interested job seekers, targeted talent pipelines, silver medalists, etc. * Monitor and increase the visibility of postings and advertisements. Define and track metrics related to marketing and advertising outcomes and identify opportunities for ongoing improvement. Evaluate yield of advertising tools and sources and manage investments accordingly. * Partner with the TA Partners to train, support and develop the critical language to engage in storytelling and key marketing messages for job postings and advertisements.
Required Skill/ability 1: Proven record of success in developing and executing successful recruitment marketing campaigns. Demonstrated practice of implementing successful sourcing strategies and tactics, including use of Candidate Relationship Management (CRM) systems.
Required Skill/ability 2: Previous demonstrated ability in marketing or advertising including social media platforms. Strong, creative writing and communication skills.
Required Skill/ability 3: Ability to read and translate marketing metrics and data to extract key themes, lessons learned and ultimately to use those to influence future strategies at the individual role and university-wide levels.
Required Skill/ability 4: The ability to influence and create brand ambassadors for Yale. Ability to build strong networks internally and externally.
Preferred Education: Recruitment marketing/employer branding. Photo and video editing. Copywriting/editing.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Recruiting Marketing Specialist
University Job Title: Recruiting Marketing Specialist
Preferred Education, Experience and Skills: Recruitment marketing/employer branding. Photo and video editing. Copywriting/editing.
Bachelor's degree and a minimum of four years marketing experience, or an equivalent combination of education and experience.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.