Director, Academic Program Marketing - Western Kentucky University
Western Kentucky University
Location: Bowling Green, Kentucky
Internal Number: 173002
Location: Bowling Green, KY Category: Staff Posted On: Mon Feb 26 2024 Job Description:
The Director of Academic Program Marketing oversees the development of marketing plans, digital advertisements, and recruitment/marketing resources used to promote the academic programs offered at Western Kentucky University. Responsibilities also include managing four marketing specialists, monitoring marketing results through various ad platforms, maintaining consistent branding in all published and printed materials, and researching innovative ways to recruit students.
Primary Duties and Responsibilities:
Develop and coordinate the implementation of strategic marketing plans for academic programs, WKU Online, WKU Graduate School and WKU Continuing Professional Development.
Meet with academic departments to encourage and discuss communication plans, new audiences and make recommendations for increased personalized contact between units/programs and students.
Assist the WKU Admissions office in using the Slate inquiry forms to capture prospective student data and manage the development of program specific emails as needed.
Oversee the development and redesign of academic program websites.
Manage behavioral engagement of potential students and distribute information to appropriate academic programs and conduct market research (i.e., focus groups, surveys, interviews, testing) and make recommendations based on findings.
Act as liaison between Admissions Office, University Marketing, WKU Online, WKU Graduate School and academic departments across campus.
Manage Marketing Specialists
Other duties as assigned
Bachelor's degree in marketing, advertising, professional writing, or business-related field (such as business administration, economics, finance, etc.)
At least five years of experience in a professional team environment
Experience analyzing results and making effective marketing recommendations
Knowledge and experience with digital marketing
At least two years of experience with data analysis
At least two years of experience with website creation within a Content Management System (CMS)
Understanding of Customer Relationship Management (CRM) systems and how a CRM can be used to improve communication between prospective students and campus partners.
Working knowledge of Microsoft Word and database and spreadsheet software (such as Excel and Access)
Demonstrated ability to organize/prioritize tasks, meet deadlines and multi-task
Demonstrated detail-oriented skills
Strong interpersonal and communication skills
Ability to spend a significant amount of time at a computer
Willingness to travel occasionally
Salary Range: $55,300 - $59,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at firstname.lastname@example.org or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.