Director of Marketing Communications & Public Information Officer

Walla Walla Community College


Salary: $94,069.00 - $106,430.00 Annually

Job Type:

Job Number: 2024-001066

Location: Walla Walla, WA

Department: PRESIDENT'S OFFICE

Closing: Continuous

Join our team to help inspire all students to discover their potential and achieve their goals by providing relevant, equitable, and innovative learning opportunities and services.

Description

Walla Walla Community College (WWCC) is seeking applicants for a Director of Marketing Communications & Public Information Officer position at the Walla Walla campus.

At Walla Walla Community College, we inspire all students to discover their potential and achieve their goals by providing relevant, equitable, and innovative learning opportunities and services. We have identified three core themes that describe the fundamental aspects of the College's mission by translating it into practice: Student Success, Strong Communities, and Resource Stewardship. As an organization, we value learning opportunities, a sense of community, diversity, health and humor, excellence, integrity, teamwork, innovation, personal and professional growth, and sustainability.

General Description:
WWCC is a place where great stories are found and made. The primary objective for the Director of Marketing Communications is to lead institutional marketing and recruitment campaigns, as well as formulate external and internal communications planning and manage its execution. As Public Information Officer, the Director also fills the role of spokesperson and key point of contact for media.

Working with other members of the WWCC team, the Director of Marketing/Communications generates creative ideas and projects that reflect all that WWCC has to offer its students and the communities the college serves. This position may also work on internal reports/projects under the direction of the President or member of the Executive Leadership Team.

The successful candidate must be willing to bring their commitment, expertise and creativity to effectively communicate our community college mission to diverse audiences. The Director will report to the President, direct multi-level marketing channels, establish relationships with media and community partners, and supervise approximately 2-3 employees.

Essential Functions:

Communications Strategy, Vision and Leadership

• Develops and implements integrated strategic communications plans to advance the College's brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across all stakeholder audiences.
• Leads media relations efforts including acting as the primary spokesperson for the College, maximizing coverage of the College in the media, complementing outreach and enrollment activities,
• Develops and implements executive-level communications for the President and executive leadership (e-mails, presentations, speeches, etc.) and regularly provides counsel and strategy on issues.
• Works with College leadership to identify internal and external communications opportunities and solutions, and defines and executes appropriate strategies to support them.
• Develops, revises, and implements policies, procedures, practices, and processes to improve efficiency and effectiveness with respect to communications and marketing.
• Develops and maintains handbooks, guidelines, and procedures for communications and marketing.

Integrated Marketing & Communications

• Collaborates with relevant stakeholders to design, lead, and implement the College's comprehensive recruitment, marketing, and branding plan(s) with an emphasis on measurable results.
• Develops, revises, and implements policies, procedures and guidelines that protect and enhance the college's image and graphic identity and ensure factual, appropriate, and timely information.
• Partners with relevant stakeholders in the development of relevant materials for community support, donor development, legislative support, and other strategic documents.
• Oversees the development of the college's print, broadcast, and digital assets (web and social media), including internal and external newsletters.

Communications Operations

• Proactively identifies and responds to the communications needs of the College.
• Plans, leads, and implements emergency/crisis communications efforts.
• Exercises judgment to prioritize media opportunities, and prepares talking points, speeches, presentations, and other supporting materials as needed.
• Actively engages, cultivates, and manages press relationships to ensure coverage surrounding the College's programs, special events, public announcements, and other projects.
• Creates content and oversees all contributors to ensure quality and professionalism for the website blog and social media articles.
• Oversees the day-to-day activities of the College's communications functions

General Duties

• Manages, monitors, and reconciles assigned budgets and funds.
• Supervises assigned personnel.
• Oversees the creation & implementation of annual operational plans for each area of supervision.
• Oversees the evaluation process for staff.
• Recommends and approves professional development for staff.
• Serves on College committees and provides leadership to College committees as may be designated by the President; acts as the College's liaison to external agencies and organizations regarding public information, communications, and marketing (i.e. State Board for Community and Technical Colleges).
• Leads, participates in, or coordinates projects, committees or task forces as assigned by the President.
• Discharges other administrative assignments, as directed by the President.
• Represent the college in state PIO group and professional associations.

Competencies

• Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals.
• Strong writer, editor and story-teller
• Demonstrated ability to manage a small team
• Ability to manage competing priorities and meet deadlines
• Experience building and maintaining community partnerships and relationships with media organizations
• Experience leading project-based work
• Experience in role of spokesperson and external communications management
• Ability to lead and make decisions while maintaining a problem-solving approach
• Demonstrated commitment to diversity, equity, and inclusion
• Demonstrated ability to evaluate the effectiveness of work in relation to institutional goals and priorities
• Demonstrated ability to collaborate with others with courtesy and tact, using clear verbal and written communications and maintain effective working relationships

Supervisory/Managerial Responsibilities:

• Position will oversee classified employees and exempt employees

Qualifications:
Equivalent combination of education and experience may be considered at the discretion of the college.

Minimum Qualifications:

• Bachelor's degree from an accredited institution
• Five (5) years of progressively responsible administrative experience in journalism, public relations, marketing or related communications work
• Demonstrated advanced written and verbal communication skills
• Demonstrated successful experience working with diverse populations
• Demonstrated successful experience in achieving results
• Demonstrated experience managing budgets
• Proven ability to build relationships with a wide variety of stakeholders
• Documented evidence of effective and respectful communication skills
• Successful experience supervising and leading others.

Preferred Qualifications:

• Master's degree in communications, journalism, or a similar field
• Professional experience in higher education, non-profits, or public sector employment
• Demonstrated knowledge and experience using social media and new media tools, social networking platforms, video sharing platforms, blogs, and wikis
• Demonstrated successful management experience holding employees and oneself accountable for job performance
• Demonstrated experience working with federal, state, and local elected officials
• Proven ability to build relationships with a wide variety of stakeholders
• Experience managing or using various social media platforms
• Bilingual English/Spanish

You don't check every qualification listed? Please apply anyway! Studies have shown that traditionally marginalized communities - such as women, LGBTQ+ and people of color - are less likely to apply to jobs unless they meet every single qualification - even if they might be a great fit for the role! If you're excited about this opportunity but your experience doesn't align perfectly with every single qualification in the job description, we encourage you to still consider applying.

Conditions/Terms of Employment

This is a full-time professional position. Persons hired must be able to provide acceptable documentation of lawful authorization to work in the United States within three (3) days of employment. WWCC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Official college transcripts required at time of hire. Candidates may be subject to a criminal history background check as a condition of employment. Information from the background check may not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the position. The college is a tobacco free institution.

This position works 40 hours per week Monday-Friday. Summer work schedule is normally adjusted to a 4/10 Monday through Thursday work week. Occasional weekend work required for special events. Work is performed in an indoor, multi-level office setting; sitting at a desk or computer station, light lifting may be required. Some travel required, and is typically local or regional for training, special events and to support the WWCC Clarkston campus.

Compensation:
Annual salary range for initial placement based on the non-represented $94,069 - $106,430. The college has an excellent benefit program including paid sick leave; paid vacation leave; medical, dental, life, and long-term disability insurance; retirement and two optional deferred compensation programs. All full-time employees will automatically have 3% of taxable income deferred into the State of Washington Deferred Compensation Program (DCP). All administrative exempt staff set aside 1% of their gross salary in a Health Reimbursement Arrangement (HRA) (VEBA). All exempt employees are required to participate in this program. Walla Walla Community College requires all employees to participate in direct deposit for payment of salary.

Required Application Materials

Applications received by the initial screening date will have priority in the review process, noting the position will remain open until a final hire is made in the event a return for review of late applications is needed. To be included in the initial screening, applications should be received by August 11, 2024. To qualify for consideration, applicants must meet required qualifications and competencies and submit a complete application packet, which includes the following:

• Online NEOGOV application.
• Cover letter
  • In the cover letter, please describe your interest in serving as the Director of Marketing and Communications/Public Information Officer for Walla Walla Community College, including how your education and professional experience aligns with this position.
• Portfolio: Please provide a link to your online portfolio or attach samples of your work.
• Resume
• Names and contact information for three professional references
• Answers to three (3) supplemental questions
• Unofficial transcripts for application purposes; official transcripts are required prior to an official start date.

Please ensure you have attached all required application materials as you will not be able to attach any documents after you have submitted your application. If you have difficulty logging into your account, attaching documents, submitting your application, etc., please call NEOGOV Applicant Support at 1-855-524-5627 or email them directly at support@governmentjobs.com.

WWCC reserves the right to not fill this position, reject all applicants, or reopen the position. Applications received during this recruitment may be used to fill future vacancies at the College's discretion.

Walla Walla Community College is committed to provide equal opportunity and nondiscrimination for all educational and employment applicants as well as for its students and employed staff, without regard to race, color, creed, national origin, sex, sexual orientation, including gender expression/identity, marital status, age (over 40), the presence of any sensory, mental, or physical disability, the use of trained guide dog or service animal by a person with a disability, or status as a Vietnam and/or disabled veteran, National Guard member or reservist in accordance with the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Federal Rehabilitation of 1973, the Americans with Disabilities Act of 1990, and any other applicable Federal and Washington State laws against discrimination. The Human Resources Office is accessible to persons with disabilities. If you need accommodations in the application/employment process, please contact the Human Resources Office at (509) 527-4224 - TDD (509) 527-4412, email personnel@wwcc.edu, address: 500 Tausick Way, Walla Walla WA, 99362.



To apply, please visit https://www.schooljobs.com/careers/wwcc/jobs/4580835/director-of-marketing-communications-public-information-officer




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